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# Digitized Stacking Games
'Beasts of Balance' is Like Jenga with a Digital Twist

By Ell Smith | Published 2017-07-12 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/beasts-of-balance
References: [mashable](http://mashable.com/2017/07/11/beasts-of-balance-update/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds#cDzUER3hKmqs) & [beastsofbalance](https://beastsofbalance.com/)

Beasts of Balance is a [digitally enhanced version of Jenga](https://www.trendhunter.com/trends/bottega-veneta-jenga) which challenges players to stack rubber creatures on top of one another.

Users are invited to stack the animal-shaped objects on top of a [NFC-enabled base](https://www.trendhunter.com/trends/lego-smart-bricks), which is also connected to the game's accompanying app. Each object is equipped with a weight sensor, allowing the base to sense which object has been stacked on what. The game is prompted to create a [digital rendering of the stacked animals](https://www.trendhunter.com/trends/bitzee-jurassic-world) each time an object is successfully placed on top of another. This digitized stacking game helps construct a more immersive experience through creating a world which brings a unique assemblage of creatures to life.

The digitized experience puts a modern twist on Jenga, through infusing the popular game with a technological twist.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 27% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### Key Themes Behind This Trend

- **Digitized Stacking Games:** Disruptive Innovation Opportunity: Explore the potential of integrating digital elements into traditional stacking games to enhance the gameplay and overall user experience.
- **Nfc-enabled Interactivity:** Disruptive Innovation Opportunity: Develop new applications utilizing Near Field Communication (NFC) technology that enables interactive experiences between physical objects and digital platforms.
- **Immersive Gameplay:** Disruptive Innovation Opportunity: Create immersive gaming experiences by combining physical and digital elements to engage players in unique and captivating ways.

### Where This Applies

- **Toy and Game Industry:** Disruptive Innovation Opportunity: Invent and produce innovative toys and games that integrate digital technology to provide enhanced features and interactive experiences.
- **Technology and Gaming:** Disruptive Innovation Opportunity: Explore the potential of combining technology and gaming to create new and exciting forms of entertainment that merge physical and digital worlds.
- **Mobile App Development:** Disruptive Innovation Opportunity: Develop mobile applications that leverage NFC connectivity to enhance the interactivity and functionality of physical objects and games.

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