# Chromatic Tribute Timepieces Beastie Boys and Nixon Team Up to Create Rap Star Watches By Allison Love | Published 2010-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beastie-boys-and-nixon References: [lifelounge](http://www.lifelounge.com/technology/news/beastie-boys-wrist_watches.aspx) & [au.nixonnow](http://au.nixonnow.com/) Beastie Boys and [Nixon](https://www.trendhunter.com/trends/nixon-ripper) have teamed up to create a collection of watches that pays homage to the [90s super star group](https://www.trendhunter.com/trends/dsruptor-watch). The colorful timepieces include three styles to represent the three Beastie Boys. Listening to my brother’s music growing up, I have been quite influenced by Beastie Boys. Therefore, these colorful timepieces paying tribute to the influential group comes as exciting news. Beastie Boys and Nixon have even written down some of the classic lines from Beastie Boys songs on the sides of the band to add a more personal touch. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Music Tribute Merchandise:** Opportunity for other music artists to team up with fashion brands to create unique and personalized merchandise for their fans, creating a new line of revenue - **Nostalgia-inspired Fashion:** Opportunity for fashion companies to cater to customers' nostalgia for iconic musicians and groups by creating merchandise that offers a personalized touch and references to the artists' lyrics - **Celebrity Collaborations:** Opportunity for celebrities to collaborate with brands in their personal passions or inspirations to create unique and commission-based merchandise, creating a new income stream and market for their products ### Industries Being Reshaped - **Fashion and Apparel:** Fashion companies can capitalize on nostalgia for iconic musicians and groups by partnering with them or their estates to create personalized merchandise for fans - **Music and Entertainment:** Artists and record labels can partner with fashion brands to create exclusive merchandise for fans that not only generate additional income but also serve as a marketing tool for their albums or performances - **Celebrity and Influencer Marketing:** Similar to the Beastie Boys' partnership with Nixon, celebrities and influencers can collaborate with lifestyle brands to create personalized merchandise that reflects their brand and personal passions ## Related on Trend Hunter - [Streetwear Action Sports Timepieces](https://www.trendhunter.com/trends/nixon-ripper.md) - [Street-Informed Collaborative Timepieces](https://www.trendhunter.com/trends/classic-digital.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Hip 90s Ski Watches](https://www.trendhunter.com/trends/snow-beach-bear-watch.md) - [Honorary Digital Musician Timepieces](https://www.trendhunter.com/trends/gshock-x-pleasures-dw5600pdp1.md) - [Playful Cartoon-Forward Watch Designs](https://www.trendhunter.com/trends/peanuts-worldwide.md) - [Collaborative Graffiti Digital Watches](https://www.trendhunter.com/trends/timex-t80-keith-haring.md) - [Collaboration Cartoon Timepieces](https://www.trendhunter.com/trends/bamford-x-rburn-snoopy-b80-limitededition.md) - [Nostalgic Collaborative Watch Designs](https://www.trendhunter.com/trends/jae-tips.md)