# Interactive Holiday Plush Toys The Bearlieve Bear is the First Interactive Build-A-Bear Friend By Laura McQuarrie | Published 2023-11-01 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/bearlieve-bear References: [franchising](https://www.franchising.com/news/20231101_buildabear_introduces_this_season39s_most_magical_gift_the_39bearlieve39_in.html) & [buildabear](https://www.buildabear.com/bearlieve-bear-with-red-gifting-bow/32069_26661.html?cgid=gifting-featured-gift-sets)  For years, [Build-A-Bear Workshop](https://www.trendhunter.com/trends/squeezeaway) has been warming hearts with plush toys that share personalized voice messages, and this holiday season, the brand is introducing the next generation of customized gifts with its Bearlieve Bear. This first-ever interactive friend from Build-A-Bear Workshop responds to touch and the sound of voices, and it takes the classic teddy bear to new heights. Bringing this all-new teddy bear to life happens with a specially-designed heart ceremony, where guests declare "I BEARlieve!" while pressing the red heart on its paw. The Bearlieve Bear can open its eyes, wiggle its ears and say sweet phrases, offering a new level of holiday magic for gift recipients of all ages. Bearlieve Bear is set to be introduced in Build-A-Bear's upcoming family-friendly holiday film, Glisten and the Merry Mission. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 70% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Customized Plush Toys:** The Bearlieve Bear introduces the next generation of personalized gifts with its interactive and responsive features. - **Interactive Teddy Bears:** The Bearlieve Bear takes the classic teddy bear to new heights by responding to touch and sound, bringing a new level of holiday magic. - **Heart Ceremony Experience:** Build-A-Bear Workshop enhances the plush toy experience with a specially-designed heart ceremony, adding a unique and meaningful touch to the gifting process. ### Where This Applies - **Toy Industry:** The introduction of interactive and responsive plush toys like the Bearlieve Bear creates disruptive innovation opportunities for toy manufacturers. - **Personalized Gift Industry:** The Bearlieve Bear's customized features set a new standard for personalized gifts, presenting innovation opportunities for companies in the gift industry. - **Family Entertainment Industry:** Build-A-Bear Workshop's upcoming holiday film, Glisten and the Merry Mission, showcases the interactive Bearlieve Bear, creating possibilities for collaboration between toy makers and entertainment companies. ## Related on Trend Hunter - [Personalised Plush Gifts](https://www.trendhunter.com/trends/squeezeaway.md) - [Giftable Flower-Themed Bears](https://www.trendhunter.com/trends/furever-flower-shoppe.md) - [Warming Weighted Plushies](https://www.trendhunter.com/trends/heartwarming-hugs.md) - [Luxury Plush Toys](https://www.trendhunter.com/trends/red-velvet-sparkle-buildabear-collectible.md) - [Cuddly Plush Collectibles](https://www.trendhunter.com/trends/skoosherz.md) - [Love-Inspired Gift Boxes](https://www.trendhunter.com/trends/heartbox.md) - [Adult-Focused Plush Toy Launches](https://www.trendhunter.com/trends/after-dark1.md) - [Recordable Stuffed Animals](https://www.trendhunter.com/trends/dubido-factory.md) - [Festive Collaborative Plush Workshops](https://www.trendhunter.com/trends/hello-kitty-and-friends-workshop.md)