# Wilderness-Inspired Canadian Whisky Bearface Canadian Whisky Releases its New Wilderness Series By Grace Mahas | Published 2022-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bearface References: [bearfacewhisky](https://www.bearfacewhisky.com/)  With unique blends that are at the forefront of whisky innovation globally, [Bearface](https://www.trendhunter.com/trends/bearface-canadian-whisky) is a Canadian whisky company determined to bring Canada back into the spotlight by challenging the norms of a very traditional whisky category. The brand recently announced the launch of a new Wilderness Series that features a limited-edition range of [innovative variants](https://www.trendhunter.com/trends/tailored-spirits-experimental-series) inspired by the Canadian wilderness. [Umami Matsutake](https://www.trendhunter.com/trends/local-heroes-no-1-mushroom-cabinet-vodka) Release is the first in the line. As its name suggests, the new whisky will feature Umami Matsutake mushroom -- a rare, hard-to-find mushroom across the globe, that is an abundant species in BC. The mushroom is only harvested once a year (as it only grows after a wildfire event). The new Bearface whisky is infused with Matsutake mushrooms to produce a complex, layered whisky with cinnamon, nutmeg, and an earthy umami flavor. The Umami Matsutake Release will hit the market this March 2022. Image Credit: Bearface Canadian Whisky ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Wilderness-inspired Whisky:** Innovative blends that are inspired by unique ingredients found in remote and rare environments can lead to a new category of whisky. - **Limited-edition Variants:** Creating limited-edition variants of traditional products can add exclusivity and increase demand among consumers. - **Umami Flavors:** Incorporating umami flavors in alcoholic beverages can appeal to the evolving and adventurous palates of consumers. ### Who This Affects Most - **Alcohol and Spirits:** Brands can disrupt the traditional whisky category by introducing innovative blends and limited-edition series. - **Food and Beverage:** Companies can create new and unique products by incorporating rare and unusual ingredients from remote regions in their traditional line of products. - **Agriculture and Wildfire Management:** Collaboration with wildfire management agencies and farmers can help source unique ingredients and support sustainable agricultural practices. ## Related on Trend Hunter - [Limited-Edition Mushroom Whiskies](https://www.trendhunter.com/trends/bearface-canadian-whisky.md) - [Award-Winning Single Malt Whiskies](https://www.trendhunter.com/trends/bear-fight-whiskey.md) - [Limited-Edition Fall-Evoked Whiskies](https://www.trendhunter.com/trends/maplewood-select.md) - [Bourbon Whiskey Expressions](https://www.trendhunter.com/trends/bear-fight.md) - [Artful Nature-Inspired Whiskeys](https://www.trendhunter.com/trends/a-tale-of-the-forest.md) - [Limited-Edition Canadian Whiskies](https://www.trendhunter.com/trends/limitededition-canadian-whisky.md) - [Cherrywood-Inspired Whiskies](https://www.trendhunter.com/trends/cherrywood-reserve.md) - [Social Good Seasonal Whiskeys](https://www.trendhunter.com/trends/high-west.md) - [Mushroom-Infused Alcoholic Spirit Expressions](https://www.trendhunter.com/trends/mountain-shot.md)