# Facial Hair Tentacles Beards and Mustaches Abound in the Beardfolio by Matt Rainwaters By Marissa Liu | Published 2010-01-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/beardfolio-by-matt-rainwaters References: [definitivetouch](http://definitivetouch.com/news/matt-rainwaterss-beardfolio/) & [mattrainwaters](http://mattrainwaters.com/) Beardfolio by Matt Rainwaters is a collection of portraits, not just any portraits though, these are reserved only for those with extravagant facial hair. With the advent of things like [Movember](https://www.trendhunter.com/trends/novomins-movember-campaign) and the robust rejuvenation of plaid and the lumberjack look, beards are more popular that ever. Not one wimpy soul-patch or terrible goatee to be found in the Beardfolio by Matt Rainwaters. No, this is straight up, red-blooded manliness. If you’re going to [grow facial hair](https://www.trendhunter.com/trends/harrys-beard-care), click through the gallery of these impressive specimens for inspiration. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 82% | Activity: 30% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Facial Hair Trends:** The ever-increasing popularity of extravagant facial hair creates opportunities for new grooming products and services, such as beard oils, balms, and grooming tools. - **Photography Trends:** The rise of niche photography projects, such as Beardfolio, creates opportunities for photographers to specialize in specific genres and build a dedicated following. - **Masculinity Trends:** The resurgence of traditional masculine aesthetics and interests, such as plaid and the lumberjack look, opens up opportunities for marketers to create products and campaigns that appeal to this demographic. ### Where This Applies - **Grooming Industry:** The growth of the facial hair trend creates an opportunity for grooming companies to create and market new products for this niche market. - **Photography Industry:** Niche photography projects, like Beardfolio, have the potential to grow into profitable business ventures, as they tap into previously unexplored markets. - **Marketing Industry:** The resurgence of traditional masculine aesthetics presents an opportunity for marketers to target a demographic that has embraced these styles with new campaigns and products. ## Related on Trend Hunter - [Social Good Beard Contests](https://www.trendhunter.com/trends/benevolent-beards-contest.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Beard-Specific Hair Trimmers](https://www.trendhunter.com/trends/the-beard-hedger.md) - [Mens Haircare Bundles](https://www.trendhunter.com/trends/mens-haircare-bundles.md) - [Body Hair-Centric Kits](https://www.trendhunter.com/trends/fur-kits.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Botanical Men's Grooming Products](https://www.trendhunter.com/trends/face-and-beard-care.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md)