# Frigid Facial Hair Hats Beardo Bearded Toques Will Keep You Warm and Cozy This Winter By Peter Vallas | Published 2011-01-18 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/bearded-toques References: [ozonweb](http://www.ozonweb.com/en/art/beardo-not-weirdo) & [beardowear](http://www.beardowear.ca/) Beardo is a line of bearded toques created by Canadian snowboarder and winter enthusiast Jeff Phillips. We all know how cold our faces can get during winter, but [ski masks](https://www.trendhunter.com/trends/new-era-cap) aren’t always the best (or most fashionable) choice. The bearded toques combine the look of quirky, yet [fashionable facial hair](https://www.trendhunter.com/trends/harrys-beard-care) with warm toques. The beards are also removable when you want that "freshly-shaven" look, and also come in a variety of colors to match your hair. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Key Themes Behind This Trend - **Winter Themed Fashion:** Creating winter clothing that combines fashion and function, such as Beardo's bearded toques, presents a disruptive innovation opportunity to expand the winter fashion market. - **Customizable Winter Accessories:** Providing customizable features in winter accessory products, such as Beardo's removable beards in different colors, presents a disruptive innovation opportunity to target niche markets. - **Male Grooming Accessories:** Introducing grooming accessories, such as Beardo's bearded toques, that cater to men's facial hair needs while providing practical functionality presents a disruptive innovation opportunity to expand the male grooming industry. ### Where This Applies - **Winter Fashion:** Beardo's bearded toques present a disruptive innovation opportunity to create winter-themed clothing that combines fashion and function. - **Winter Accessories:** Introducing winter accessories with customizable features, such as Beardo's removable beards, presents a disruptive innovation opportunity to target niche markets. - **Male Grooming:** Beardo's bearded toques present a disruptive innovation opportunity to expand the male grooming industry by catering to men's facial hair needs while providing practical functionality. ## Related on Trend Hunter - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Slope-Ready Winter Helmets](https://www.trendhunter.com/trends/beanie-helmet.md) - [Versatile Family-Friendly Beanies](https://www.trendhunter.com/trends/laolao.md) - [Homeless-Supporting Accessories](https://www.trendhunter.com/trends/toques-from-the-heart.md) - [Premium Wool Running Hats](https://www.trendhunter.com/trends/merino-beanie.md) - [Limited-Edition Hood Trims](https://www.trendhunter.com/trends/hood-trim.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Canadian-Inspired Winter Boot Designs](https://www.trendhunter.com/trends/canadianinspired-winter-boot.md) - [Anime-Inspired Dynamic Beanies](https://www.trendhunter.com/trends/dragon-ball-beanie.md)