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# Bearded Ladyboarding
The Oddities You Can Do With a Camera

By Adam Abu-Nab | Published 2008-11-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/bearded-ladyboarding-the-wierd-and-fun-stuff-you-can-do-with-a-camera
References: [ladyboarding](http://www.ladyboarding.com)

The brilliantly bizarre sport of Bearded Ladyboarding has been fashioned to raise awareness of the unusual capabilities of an [extreme sport gadget](https://www.trendhunter.com/trends/engineered-for-whatever-ad), the Oregon Scientific action cam, and sees [bearded men](https://www.trendhunter.com/trends/premium-grooming-brand) in wedding dresses attach cameras to the gear like a helmet or beard, in the ultimate, masculine display of the â€œfun stuff you can do with a camera.â€

You can now Bearded Ladyboard via an online game on [ladyboarding.com](http://www.ladyboarding.com) and watch an infomercial on [YouTube](http://de.youtube.com/user/BeardedLadyboarding).

**Implications** - Bearded Ladyboarding was created to raise awareness about the Oregon Scientific action cam, an extreme sport's gadget. The name for the sport derives from a combination of beards, mountain boarding and flowing gowns.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 33% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Extreme Sports Gadgets:** Opportunity for disruptive innovation in the development of new and improved action cameras specifically designed for extreme sports.
- **Unconventional Advertising Campaigns:** Opportunity for disruptive innovation in creating unique and attention-grabbing ways to raise awareness of a product or brand.
- **Interactive Online Games:** Opportunity for disruptive innovation in the development of engaging online games that promote products or services.

### Industries Being Reshaped

- **Sporting Goods:** Opportunity for disruptive innovation in the creation of innovative gear and equipment for extreme sports.
- **Digital Advertising:** Opportunity for disruptive innovation in the development of unconventional and memorable advertising campaigns.
- **Gaming:** Opportunity for disruptive innovation in the creation of interactive and immersive online games.

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