# Bearded-Female Beer Labels This Light Citrus Wheat Beer Features a Bearded Lady on Each Can By Ady Floyd | Published 2015-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bearded-lady References: [thedieline](http://www.thedieline.com/blog/2015/7/1/bearded-lady) & [goodpeoplebrewing](http://www.goodpeoplebrewing.com/) The Good People Brewing Company has launched a new beer called the Bearded Lady. The company has created its own version of a traditional wheat beer with this light-bodied, citrus-infused, easy-drinking ale. The package to accompany this fresh new brew was created by [Lewis Communications](https://www.trendhunter.com/trends/better-way-protein-bread). It is a [gold and brown can](https://www.trendhunter.com/trends/living-the-dream) with the image of a bearded lady on it. The lady's image is illustrated and made into a profile view that accentuates the length of the beard, while highlighting the feminine features of the woman such as her long hair and lipstick. This brew is a new take on traditional wheat beer, so the packaging had to be as inventive as the beer itself. The name and the label pair hand-in-hand and create a shockingly unique visual for consumers that is also a novelty item worth collecting. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 27% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Inventive Packaging Design:** Opportunity to create unique and attention-grabbing packaging that complements new product offerings. - **Novelty Collectibles:** Opportunity to create limited edition or novelty items that enhance the consumer experience and encourage brand loyalty. - **Gender-inclusive Marketing:** Opportunity to challenge traditional gender norms and create inclusive marketing campaigns that resonate with a diverse audience. ### Where This Applies - **Craft Beer:** Craft breweries have the opportunity to differentiate themselves by experimenting with unique packaging designs and limited edition collectibles. - **Beverage Packaging:** Opportunity for packaging companies to work with beverage brands to create visually striking and unconventional designs that stand out on store shelves. - **Marketing and Advertising:** Opportunity for marketing agencies and brands to develop campaigns that challenge traditional gender stereotypes and appeal to a wider range of consumers. ## Related on Trend Hunter - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Defiant Women-Celebrating Beers](https://www.trendhunter.com/trends/kolschstyle-beer.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Women-Celebrating Sour Beers](https://www.trendhunter.com/trends/womencelebrating-sour-beers.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Adult Content-Themed Beers](https://www.trendhunter.com/trends/lauren-beers.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Honey-Infused Blonde Beers](https://www.trendhunter.com/trends/blonde-beer.md)