# Portable Beard Straighteners The Aberlite Pro Creates Fuller, Softer and Well-Groomed Facial Hair By Laura McQuarrie | Published 2020-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beard-straightener References: [prnewswire](https://www.prnewswire.com/news-releases/putting-the-power-of-a-perfect-groom-in-the-palm-of-every-mans-hand-aberlite-launches-its-game-changing-new-beard-straightener-301039046.html) & [aberlitepro](https://aberlitepro.com/) To help [men groom themselves](https://www.trendhunter.com/trends/foil-shaver) in a convenient way, Aberlite is unveiling the Aberlite Pro as a dedicated [beard straightener](https://www.trendhunter.com/trends/premium-grooming-brand). The highly portable device is designed to help with all types of hair, length and thickness, and helps to create facial hair that's fuller, softer and neater. The Aberlite Pro was created as an alternative to damaging beard brushes, as it boasts [short bristles that work with heat](https://www.trendhunter.com/trends/bounce-brush) to create effortlessly styled looks. Thanks to the fact that the bristles on the device are incredibly compact, they work specifically well on shorter beards. The device offers eight temperature settings and heats up quickly to help arrange beards in a way that keeps them looking tidy and manageable for days. Image Credit: Aberlite ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 70% | Activity: 53% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Portable Grooming Tools:** The trend towards portable grooming tools creates opportunities for the development of innovative, compact and efficient gadgets that cater to consumers who prefer to groom themselves on-the-go. - **Specialized Grooming Products:** The trend towards specialized grooming products creates opportunities for the development of innovative devices that cater to specific grooming needs such as beard straightening, eyebrow shaping, etc. - **Heat-activated Grooming Devices:** The trend towards heat-activated grooming devices creates opportunities for the development of innovative gadgets that use heat to create perfectly styled looks without damaging the hair strands. ### Industries Being Reshaped - **Personal Care Industry:** The personal care industry can leverage the trend towards portable grooming tools by developing innovative, compact and efficient grooming gadgets for consumers who prefer to groom themselves on-the-go. - **Hair Care Industry:** The hair care industry can leverage the trend towards specialized grooming products by developing innovative devices that cater to specific grooming needs such as beard straightening, eyebrow shaping, etc. - **Consumer Electronics Industry:** The consumer electronics industry can leverage the trend towards heat-activated grooming devices by developing innovative gadgets that use heat to create perfectly styled looks without damaging the hair strands. ## Related on Trend Hunter - [Next-Level Head Shaving](https://www.trendhunter.com/trends/best-electric-head-shaver.md) - [Electric Facial Scrubbers](https://www.trendhunter.com/trends/the-face-buffer-pro.md) - [Compact Pocket-Sized Beard Trimmers](https://www.trendhunter.com/trends/zera-m.md) - [Stubble-Sculpting Hair Trimmers](https://www.trendhunter.com/trends/manscaped-the-chairman-pro.md) - [Camera-Equipped Beard Shavers](https://www.trendhunter.com/trends/kongeeker-q1.md) - [Heated Smoothing Brushes](https://www.trendhunter.com/trends/designmes-smoothing-brush.md) - [Ultra-Fast Hair Shaving Devices](https://www.trendhunter.com/trends/groomie-baldiepro-head-shaver.md) - [Hair-Lifting Electric Shavers](https://www.trendhunter.com/trends/philips-series-9-pro-electric-shaver.md) - [Triangular-Shaped Hair Brush Designs](https://www.trendhunter.com/trends/heated-detailer-brush.md)