# Perfumed Beard Serums The Mr. Burberry Beard Oil Offers a Cologne and Conditioning Product in One By M | Published 2016-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beard-serum References: [sephora](http://www.sephora.com/mr-burberry-beard-oil-P408250) & [ca.burberry](https://ca.burberry.com/) Cosmetic products can seem intimidating to most male consumers that seek simplicity when it comes to their grooming regime, which is why the Mr. Burberry beard serum offers a two-in-one product that combines [cologne with a hydrating conditioning oil](https://www.trendhunter.com/trends/neqi-hair-perfume) for the hair. The product maintains the appearance and texture of coarse hair while providing a masculine scent that lingers for an all-day wear. The Mr. Burberry Beard Oil is a light serum that provides a residue-free application. The blend contains natural oils such as sesame, argan and jojoba to replenish the hair's natural moisture, while a earthy perfume adds a scent that lasts. As men open up to [expanding their grooming regimes](https://www.trendhunter.com/trends/beard-care-products), products that provide multifunctional care reduce the need for several products and applications. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 51% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multifunctional Grooming Products:** Create grooming products that offer multiple benefits in one to cater to consumers seeking simplicity. - **Masculine Scented Haircare:** Develop haircare products that provide a masculine scent for all-day wear, appealing to male consumers. - **Residue-free Applications:** Innovate products with residue-free formulas to enhance user experience and convenience. ### Where This Applies - **Beauty and Personal Care:** Beauty and personal care industry can capitalize on the growing demand for multifunctional grooming products with innovative formulations. - **Fragrance:** Fragrance industry can explore opportunities to create scented haircare products that cater specifically to male consumers. - **Consumer Electronics:** Consumer electronics industry can tap into the trend of residue-free applications by developing innovative dispensing mechanisms for grooming products. ## Related on Trend Hunter - [Beard-Refining Grooming Products](https://www.trendhunter.com/trends/harrys-beard-care.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Softening Facial Hair Cosmetics](https://www.trendhunter.com/trends/beard-conditioner.md) - [Soothing Post-Shave Oils](https://www.trendhunter.com/trends/beard-neck-oil.md) - [Botanical Men's Grooming Products](https://www.trendhunter.com/trends/face-and-beard-care.md) - [Multi-Benefit Hair Fragrances](https://www.trendhunter.com/trends/fragrance-with-benefits.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [All-in-One Men's Skincare Duos](https://www.trendhunter.com/trends/mens-hair-and-body-wash.md) - [Performance-Driven Men's Grooming Lines](https://www.trendhunter.com/trends/chi-pour-homme.md)