# Facial Hair-Infused Booze The Beard Beer Brings a New Ingredient to the Brew By Gil Cohen | Published 2012-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beard-beer References: [odditycentral](http://www.odditycentral.com/funny/brewery-uses-mans-beard-yeast-as-an-ingredient-for-beer.html) If you happen to be looking for a [new twist on the traditional beer](https://www.trendhunter.com/trends/kindred-spirits), give the Beard Beer a try. Invented by [Rogue Ales Brewery](https://www.trendhunter.com/trends/blue-cheese-ale) located in Newport, Oregon, the brew was inspired by the discovery of yeast cultures inside the [brew master's 30-year-old facial hair](https://www.trendhunter.com/trends/premium-grooming-brand). With a desire to find yeast cultures in a new place along with a peculiar sense of humor, the brewery's president Brett Joyce took a swab to his colleague's beard only to be pleasantly surprised. The beer is said to have a spicy taste to it, making it a bit more exciting than the average beer. A new and definitely interesting take on brewing beer, the Beard Beer by Rogue Ales Brewery is definitely one for the adventurous beer drinker. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Novel Ingredients in Beverages:** Incorporating unusual ingredients, such as yeast from facial hair, into beverages creates unique products that appeal to adventurous consumers. - **Humorous Branding:** Rogue Ales Brewery’s Beard Beer represents the trend of using comedy and unusual communication strategies to differentiate products and attract customers. - **Celebration of Unconventional Approaches:** Embracing unconventional methods of creating products, such as incorporating yeast from facial hair, reinforces the trend of celebrating and promoting innovative thinking. ### Industries Being Reshaped - **Craft Beer Industry:** The craft beer industry could benefit from using unconventional ingredients to diversify their product range and appeal to niche consumers. - **Marketing Industry:** Marketing agencies can tap into the trend of using humor and a light-hearted approach to branding to help businesses attract new customers. - **Beverage Ingredient Industry:** Beverage ingredient companies can explore new and unusual microorganisms to create different flavor profiles that can appeal to adventurous consumers seeking unique products. ## Related on Trend Hunter - [Blue Cheese Craft Beers](https://www.trendhunter.com/trends/blue-cheese-ale.md) - [Festive Mojito Lagers](https://www.trendhunter.com/trends/spicy-boi.md) - [Green Tea-Infused Beers](https://www.trendhunter.com/trends/dad-daves-brewing-gabs-2023-boba-beer.md) - [Glittering Christmas Beers](https://www.trendhunter.com/trends/frozen-neck.md) - [Curated Beer Pre-Order Programs](https://www.trendhunter.com/trends/preorder-program.md) - [Boozy Barrel-Aged Ales](https://www.trendhunter.com/trends/barrel-aged-ale.md) - [Honey-Infused Blonde Beers](https://www.trendhunter.com/trends/blonde-beer.md) - [Cotton Candy Bacon Beers](https://www.trendhunter.com/trends/bacon-blonde-ale.md) - [Rose-Inspired Sour Beers](https://www.trendhunter.com/trends/roseinspired-sour-beer.md)