# Seafaring Grooming Kits The Brooklyn Grooming Beard Balm Sampler Boasts Mythical Branding By Rebecca Byers | Published 2015-06-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beard-balm References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/06/brooklyn-grooming-beard-balm-sampler.html) & [alfredographic](http://www.alfredographic.com/) An entirely handmade line of men's grooming products based in the city its named for, [Brooklyn Grooming](https://www.trendhunter.com/trends/on-your-own-time) channels its small-batch methods in this packaging design for a [beard balm sampler kit](https://www.trendhunter.com/trends/shaving-and-beard-care). Known for their mythical octopus branding, Brooklyn Grooming has a dynamic visual identity that is instantly recognizable and does a great job at communicating the values of the company. The eye-catching packaging features the brand's signature octopus and uses die cuts in the spaces between the tentacles to reveal the sleek metal tins contained in the sampler set. The four-pack of beard balms is given an appropriately intricate packaging that matches the brand's handcrafted production methods. This intriguing example of [design cosmetics packaging](https://www.trendhunter.com/trends/even-keel) is elevated by its sketched aesthetic and overall vintage nautical theme. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 62% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Handmade Grooming Products:** Opportunity for small-batch, artisanal grooming products that appeal to consumers seeking unique and high-quality personal care items. - **Dynamic Visual Identity:** Opportunity to create a recognizable and memorable brand image that effectively communicates company values. - **Vintage Nautical Theme:** Opportunity to tap into the growing trend of nostalgia and incorporate a unique theme into product packaging and branding. ### Where This Applies - **Personal Care:** Opportunity for the personal care industry to offer handmade grooming products that cater to a niche market of consumers seeking authentic and artisanal options. - **Design and Packaging:** Opportunity for design and packaging companies to create visually striking and innovative packaging solutions for cosmetics and grooming products. - **Artisanal and Craft Industries:** Opportunity for artisans and craftsmen to explore the creation of grooming products and branding that aligns with vintage and nautical themes. ## Related on Trend Hunter - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Aromatic Woodsy Grooming Products](https://www.trendhunter.com/trends/nautica-grooming-collection.md) - [Coastal-Inspired Personal Care Sets](https://www.trendhunter.com/trends/personal-care-set.md) - [Male Grooming Packaging Updates](https://www.trendhunter.com/trends/wilkinson-sword.md) - [Elevated Male Grooming Kits](https://www.trendhunter.com/trends/piramal-pharma.md) - [Botanical Men's Grooming Products](https://www.trendhunter.com/trends/face-and-beard-care.md) - [Twist-Up Cleansing Balms](https://www.trendhunter.com/trends/grinding-cleansing-balm.md) - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md)