# Transforming Teddy Bears The Bearbrick x Transformers Collection Celebrate's Latest Film Release By Meghan Young | Published 2014-06-25 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/bearbrick-x-transformers References: [hypebeast](http://hypebeast.com/2014/6/transformers-x-medicom-toy-bearbrick-collection) & [bearbrick](http://www.bearbrick.com/) To celebrate the upcoming theatrical debut of 'Transformers: Age of Extinction,' which opens up this Friday, June 27, the Bearbrick x Transformers collection has been released. Although the designs simply look like the iconic toys have been painted to represent a few of the Transformer characters, they actually transform themselves into the characters their color palette suggests. A Medicom Toy project, the Bearbrick x Transformers collection is made up of Optimus [Prime](https://www.trendhunter.com/trends/transformers-reversible-plushies), [Megatron](https://www.trendhunter.com/trends/coldstar-art), Bubble Bee and Star Scream. Available for pre-order now, kids and adults alike will want to get their hands on these toys to either collect or play with. The Bearbrick x Transformers collection does allow people the chance to enjoy the franchise in a refreshed way. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 77% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Toy Franchise Collaborations:** Collaborating with different toy franchises to create refreshed versions of classic toys and characters can attract new audiences and revive nostalgic appeal. - **Transformable Collectibles:** Making collectible toys transformable adds an interactive element that increases engagement and excitement for the consumer. - **Movies as a Launching Point:** Releasing themed collections in celebration of movie launches can generate buzz and capitalize on the hype surrounding the film's release. ### Industries Being Reshaped - **Toy Manufacturing:** Embracing collaborations with other franchises can lead to new revenue streams and attract different audiences for established toy manufacturers. - **Entertainment:** Partnering with popular movies and franchises to release themed collections can boost awareness and promote new releases from within the entertainment industry. - **Retail:** Promoting and selling themed collections in conjunction with a highly-anticipated movie release can lead to increased foot traffic and sales for retailers. ## Related on Trend Hunter - [Auto Cartoon Plushies](https://www.trendhunter.com/trends/transformers-reversible-plushies.md) - [Transforming Crossover Dinosaur Toys](https://www.trendhunter.com/trends/transformers-x-jurassic-park.md) - [Car-Branded Toy Collectibles](https://www.trendhunter.com/trends/starbase.md) - [London-Inspired Bear Figures](https://www.trendhunter.com/trends/bearbrick-1.md) - [Bear-shaped Bluetooth Speakers](https://www.trendhunter.com/trends/bearbrick-collectible-toy.md) - [Transforming Camera Toys](https://www.trendhunter.com/trends/transforming-camera-toys.md) - [Collectible Digital Toys](https://www.trendhunter.com/trends/berbrick-x-tamagotchi.md) - [Auto-Transforming Toy Robots](https://www.trendhunter.com/trends/grimlock.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md)