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# Brand Collaborative Figurines
Bearbrick Worldwide Tour 2 Collection Dolls Up Iconic Vinyl Toys

By Matt Ho | Published 2011-11-25 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/bearbrick-worldwide-tour-2-collection
References: [highsnobiety](http://www.highsnobiety.com/news/2011/11/23/medicom-bearbrick-world-wide-tour-2-collection-fragment-design-stussy-more/) & [medicomtoy.co.jp](http://www.medicomtoy.co.jp/)

Medicom Toy is unveiling its biggest collaborative line yet with the [Bearbrick Worldwide Tour](https://www.trendhunter.com/trends/berbrick-x-tamagotchi) 2 Collection.

The Japanese brand will be hosting its Bearbrick Worldwide Tour 2 that starts from December 3 to December 12. To celebrate the upcoming event at Shibuya Parco in Tokyo, Medicom Toy will be collaborating with a series of artists for new designs. Brands such as Stussy, [Fragment Design](https://www.trendhunter.com/trends/fendi-4), [A Bathing Ape](https://www.trendhunter.com/trends/bearbrick-aroma-ornaments) and TokiDoki will put in their own spin on the iconic teddy figure with fresh looks. The Bearbrick Worldwide Tour 2 Collection that’s been revealed so far is a good taste of what can be expected.

The Bearbrick Worldwide Tour 2 Collection may be the most impressive, wildly creative series yet. I suggest checking out the event if you’re in Tokyo.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 40% | Activity: 6% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### What's Driving This Trend

- **Collaborative Figurines:** More and more brands will explore the potential of collaboration to create unique products and tap into new markets.
- **Vinyl Toys Revival:** The resurgence of vinyl toys creates an opportunity for new innovative designs and collaborations beyond the traditional toy industry.
- **Art and Design Tourism:** New event concepts that combine art, design, and tourism will emerge, creating new opportunities for local economies.

### Who This Affects Most

- **Toy Industry:** The toy industry will continue to evolve with new collaborations and vinyl toy designs that attract collectors and enthusiasts alike.
- **Fashion Industry:** Collaborations with brands in the fashion industry will create unique collectible merchandise and experiential marketing campaigns.
- **Tourism Industry:** Cities that host art and design events will see increased tourism and revenue, providing opportunities for local businesses and economies.

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