# Electro Music Playthings The Limited Edition Bearbrick Prodigy by Medicom Toy By Matt Ho | Published 2011-01-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bearbrick-prodigy References: [f5torefresh](http://f5torefresh.com/2010/12/23/medicom-toy-x-prodigy-bearbrick-400/) & [bearbrick](http://www.bearbrick.com/bprodigy/) Designer toy giant [Medicom Toy](https://www.trendhunter.com/trends/bearbrick-1) has unveiled a [limited-edition figure](https://www.trendhunter.com/trends/fisherprice-little-people-x-andre-saraiva) called the [Bearbrick](https://www.trendhunter.com/trends/berbrick-x-tamagotchi) Prodigy. For those who aren't too familiar with music, The Prodigy is a popular electro-dance group in the UK. Medicom Toy based this Bearbrick Prodigy toy's design on Prodigy's last album 'Invaders Must Die.' The figure is black and orange in color, with the name of the album on the front, and a silhouette of the band on its back. The Bearbrick Prodigy is expected to be released early this year. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 43% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Toys:** Opportunity for creating limited-edition toys based on popular music artists or trends. - **Designer Toy Collectibles:** Growing market for designer toys as collectible items among enthusiasts and fans. - **Collaborations Between Music and Toy Industry:** Potential for collaborations between music artists and toy manufacturers to create unique collectible products. ### Where This Applies - **Toy Manufacturing:** Opportunity for toy manufacturers to tap into the market of limited-edition collectible toys. - **Music Industry:** Opportunity for music artists to expand their brand through collaborations with toy manufacturers. - **Collectibles Market:** Growing market for collectible items, such as designer toys, that cater to niche fan bases. ## Related on Trend Hunter - [London-Inspired Bear Figures](https://www.trendhunter.com/trends/bearbrick-1.md) - [Collectible Digital Toys](https://www.trendhunter.com/trends/berbrick-x-tamagotchi.md) - [Patchwork Denim Figurine Sets](https://www.trendhunter.com/trends/patchwork-denim-berbrick.md) - [Bear-Themed Audio Devices](https://www.trendhunter.com/trends/rinaro.md) - [Watermarked Jade Bear Figurines](https://www.trendhunter.com/trends/jade-berbrick.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md) - [Pop Culture Vinyl Toys](https://www.trendhunter.com/trends/berbrick-vecna.md) - [Runway Show-Themed Figurines](https://www.trendhunter.com/trends/takahiromiyashitathesoloist.md) - [Car-Branded Toy Collectibles](https://www.trendhunter.com/trends/starbase.md)