# Buddhist Fortune Designer Toys Bearbrick Daruma Brings Luck to Owners with Style By Matt Ho | Published 2011-07-11 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/bearbrick-daruma References: [f5torefresh](http://f5torefresh.com/2011/07/10/medicom-toy-bearbrick-daruma-400/) & [bearbrick](http://www.bearbrick.com/) This time around, [Medicom Toy](https://www.trendhunter.com/trends/patchwork-denim-berbrick) is going for a Japanese traditional approach for their latest figure, the Bearbrick Daruma. The Bearbrick Daruma design has a very interesting story behind it. For a bit of background, the Daruma doll is modeled after the founder of the [Zen](https://www.trendhunter.com/trends/ikkyu) sect of Buddhism, Bodhidharma. These are commonly seen in Japanese shops and temples as a symbol of good luck and fortune. Much like the doll itself, the [Bearbrick version](https://www.trendhunter.com/trends/berbrick-vecna) is red, white and has a thick brow and beard. If you're wondering why one eye isn't colored in, the idea is to let the owner fill in the pupils. Normally, both eyes are left blank so that one side is filled when you set a goal, while the other you fill in if you accomplish it. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 47% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Traditional Fortune Design:** The Bearbrick Daruma brings a traditional Japanese approach to fortune design, reflecting a growing interest in cultural symbols of luck and fortune. - **Interactive Personalization:** The Bearbrick Daruma's customizable eyes offer an interactive and personal touch to the traditional Daruma doll, catering to the desire for unique and personalized collectibles. - **Buddhist-inspired Merchandise:** The popularity of Bearbrick Daruma signifies a rising trend in the demand for Buddhist-inspired merchandise, indicating a market opportunity for businesses to explore this niche sector. ### Sectors Adopting This - **Toy Manufacturing:** Toy manufacturers can seize the opportunity to incorporate traditional elements, like the Bearbrick Daruma, into their product lines, appealing to customers seeking unique and culturally significant toys. - **Home Decor:** Home decor businesses can tap into the growing interest in cultural symbols of luck and fortune, like the Bearbrick Daruma, by offering decorative items that infuse traditional designs with contemporary style. - **Collectibles and Memorabilia:** The Bearbrick Daruma's interactive and customizable features make it an appealing collectible, presenting an opportunity for businesses in the collectibles and memorabilia industry to attract passionate collectors and enthusiasts. ## Related on Trend Hunter - [Patchwork Denim Figurine Sets](https://www.trendhunter.com/trends/patchwork-denim-berbrick.md) - [London-Inspired Bear Figures](https://www.trendhunter.com/trends/bearbrick-1.md) - [Streetwear-Themed Aroma Diffusers](https://www.trendhunter.com/trends/bearbrick-aroma-ornaments.md) - [Solid Wooden Collaborative Figurines](https://www.trendhunter.com/trends/cul-de-sac-japon-x-karimoku-furniture.md) - [Building Block Fortune Statues](https://www.trendhunter.com/trends/lego-ideas-maneki-neko.md) - [Blazer-Adorned Bear Figures](https://www.trendhunter.com/trends/blazeradorned-bear-figure.md) - [70s-Themed Collectibles](https://www.trendhunter.com/trends/corduroy-bearbrick.md) - [Collectible Digital Toys](https://www.trendhunter.com/trends/berbrick-x-tamagotchi.md) - [Car-Branded Toy Collectibles](https://www.trendhunter.com/trends/starbase.md)