# London-Inspired Bear Figures BE@RBRICK Launches the 2022 Christmas Collection Inspired by London By Kanesa D | Published 2022-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bearbrick-1 References: [hypebeast](https://hypebeast.com/2022/12/medicom-toy-bearbrick-2022-christmas-collection-info) & [medicomtoy.co.jp](http://www.medicomtoy.co.jp/)  [Medicom Toy](https://www.trendhunter.com/trends/blazeradorned-bear-figure) is launching a new [BE@RBRICK](https://www.trendhunter.com/trends/corduroy-bearbrick) series inspired by the holidays, including a royals-inspired King’s Guard figure dressed in a red uniform and fuzzy black hat. Another London-born piece is a shimmering, semi-transparent bear with a gold Big Ben picture running down the middle and a snowfall scene on a bright blue day. This bear appears to pay homage to the views of city, highlighting one of its most popular landmarks. In addition to the London-themed figures, a new dark brown figure with an orange tribal-inspired print from Medicom Toy and Moose Knuckles completes the set. This figure transforms the bear’s features using a playful selection of hand-drawn designs. Beginning on December 15, the three brand-new Christmas Series [BE@RBRICKs](https://www.trendhunter.com/trends/levis-6) will be offered in 1000% and 400% Plus 100% sets on the Medicom Toy website. Image Credit: BE@RBRICK, [hypebeast](https://hypebeast.com/2022/12/medicom-toy-bearbrick-2022-christmas-collection-info), [medicomtoy.co.jp](http://www.medicomtoy.co.jp/) ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 39% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Holiday-inspired Toy Collections:** There is the opportunity for toy companies to release collections of toys that are inspired by holidays and events such as Christmas, Easter or Thanksgiving. - **City-inspired Toy Figures:** Toy companies can create city-themed toys to celebrate specific landmarks or locations, appealing to locals or visitors to a place. - **Collaborative Design Toys:** Toy companies can partner with other brands to create limited editions of toys with unique designs, which could attract collectors and enthusiasts. ### Where This Applies - **Toy Manufacturing:** Toy manufacturers can incorporate holiday themes and city landmarks into their products, creating unique offerings to stand out in the crowded toy market. - **Tourism:** Tourism boards and local businesses could benefit from partnering with toy manufacturers to create city-inspired toys that promote local landmarks to tourists. - **Collectibles:** There is an opportunity for collectible companies to release limited-edition toys designed in collaboration with other brands, expanding their product offerings and targeting collectors. ## Related on Trend Hunter - [Blazer-Adorned Bear Figures](https://www.trendhunter.com/trends/blazeradorned-bear-figure.md) - [Watermarked Jade Bear Figurines](https://www.trendhunter.com/trends/jade-berbrick.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md) - [70s-Themed Collectibles](https://www.trendhunter.com/trends/corduroy-bearbrick.md) - [Paint-Splattered Bear Figurines](https://www.trendhunter.com/trends/jackson-pollock-studio.md) - [Regal Collectible Bears](https://www.trendhunter.com/trends/king-charles-iii-teddy-bear-l.md) - [Runway Show-Themed Figurines](https://www.trendhunter.com/trends/takahiromiyashitathesoloist.md) - [Patchwork Denim Figurine Sets](https://www.trendhunter.com/trends/patchwork-denim-berbrick.md) - [Streetwear-Themed Aroma Diffusers](https://www.trendhunter.com/trends/bearbrick-aroma-ornaments.md)