# Charitable Food Bank Initiatives The Bearaby x This Saves Lives Partnership Fights Food Insecurity By Grace Mahas | Published 2020-10-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bearaby-x-this-saves References: [bearaby](https://bearaby.com/pages/halloween) Sustainable blanket brand, [Bearaby](https://www.trendhunter.com/trends/bearaby-warmables), recently partnered with This Saves Lives, a health food brand by actress Kristen Bell, to help combat food insecurity with the launch of a new Halloween-at-home collaboration. Each purchase will donate $10 to the [Action Against Hunger](https://www.trendhunter.com/trends/action-against-hunger-and-walls-pastry) organization that hands out life-saving packets of Plumpy’nut (a powerful peanut paste that treats malnutrition) to children in need. The Halloween-at-home collaboration includes the Bearaby x This Saves Lives Napper in both children and adult sizes. The [weighted blanket](https://www.trendhunter.com/trends/snuggle-sense) boasts a warm, pumpkin-inspired orange that's been dyed with organic reactive dyes and is made from the softest organic cotton. Consumers can purchase the Halloween Nappling online with prices ranging from $159 USD to $289. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** The collaboration between Bearaby and This Saves Lives showcases the potential for sustainable fashion brands to align with charitable causes. - **Social Impact Partnerships:** Partnerships like the one between Bearaby and This Saves Lives demonstrate the power of businesses joining forces to address social issues. - **Health-conscious Consumerism:** The collaboration highlights the growing trend of consumers seeking out products that not only benefit their own well-being but also contribute to charitable initiatives. ### Sectors Adopting This - **Fashion:** The fashion industry has an opportunity to integrate more sustainable and charitable practices into their business models. - **Food and Beverage:** Food and beverage companies can explore partnerships with non-profits to address food insecurity and make a positive social impact. - **Wellness:** The wellness industry can tap into the rising demand for health-conscious products that also support charitable causes. ## Related on Trend Hunter - [Eco-Friendly Weighted Blankets](https://www.trendhunter.com/trends/baloo-weighted-blanket.md) - [Weighted Heating Pads](https://www.trendhunter.com/trends/bearaby-warmables.md) - [Weighted Knot Pillows](https://www.trendhunter.com/trends/hugget.md) - [Soothing Sleep-Promoting Accessories](https://www.trendhunter.com/trends/baloo-living.md) - [Chunky Knit Weighted Blankets](https://www.trendhunter.com/trends/chunky-knit-weighted-blanket.md) - [Charitable Hunger Relief Initiatives](https://www.trendhunter.com/trends/food-banks-canada1.md) - [Meal-Donating Snack Bars](https://www.trendhunter.com/trends/act-bars.md) - [Refugee-Supporting Protein Bars](https://www.trendhunter.com/trends/kind-choose-love.md) - [Collaboration Camper Blankets](https://www.trendhunter.com/trends/rumpl-x-snow-peak-nanoloft-takibi-blanket.md)