# Customizable Meal-Replacing Shakes Bear Squeeze is a Record-Breaking Crowdfunded Vegan Meal Shake By Laura McQuarrie | Published 2018-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bear-squeeze References: [vegnews](http://vegnews.com/articles/page.do?pageId=10674&catId=1) & [indiegogo](https://www.indiegogo.com/projects/bear-squeeze-powerful-nutrition-in-seconds-food-fitness#/) [Bear Brands](https://www.trendhunter.com/trends/crunchy-bites) is a vegan meal shake start-up that recently launched a record-breaking crowdfunding campaign on Indiegogo for its 'Bear Squeeze.' Bear Squeeze is a plant-based, paleo and ketogenic meal replacement shake that gives consumers the chance to customize their drinking experience. After shaking the bottle to break up the powder inside, consumers may add a liquid of their choice to create a convenient and nutritious on-the-go meal. Within just 24 hours of launching its campaign, Bear Brands raised more than $65,000 from over 250 backers. While the initial campaign goal was to raise $25,000, over $82,000 has been crowdfunded from nearly 600 supporters of the [vegan meal replacement shakes](https://www.trendhunter.com/trends/sperri). Founder Max Bauman notes that “I believe a lot of the success is due to the low net carb and plant-based properties, which are extremely difficult to find in meal replacement shakes today." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 40% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Meal Replacement Shakes:** Customizable meal replacement shakes are an emerging trend in the health food industry, as they allow consumers to personalize their nutrition according to their needs, preferences, and lifestyle. - **Vegan and Plant-based Shakes:** The increasing demand for vegan and plant-based products is driving the growth of vegan meal replacement shakes, which offer a convenient and sustainable alternative to traditional protein sources for health-conscious consumers. - **Crowdfunding for Food Start-ups:** Crowdfunding platforms like Indiegogo provide a unique opportunity for food start-ups to reach a broad audience and validate their product concept, while raising capital and building community support. ### Sectors Adopting This - **Health Food and Beverages:** The health food and beverages industry can benefit from customizable and vegan meal replacement shakes, which cater to the growing demand for functional and sustainable nutrition products. - **Fitness and Wellness:** The fitness and wellness industry can leverage customizable and plant-based shakes as a key component of a balanced diet and active lifestyle, offering consumers a convenient and effective way to meet their nutritional needs. - **Crowdfunding and Peer-to-peer Financing:** The crowdfunding and peer-to-peer financing industry can expand its services to food start-ups, providing them with access to early-stage capital and community support, while enabling investors to diversify their portfolio and support innovative and impactful ventures. ## Related on Trend Hunter - [Ready-to-Drink Complete Meal Shakes](https://www.trendhunter.com/trends/power-shakes.md) - [Plant-Based Meal Replacement Shakes](https://www.trendhunter.com/trends/plantbased-meal-replacement-shake.md) - [Snackable Gut-Friendly Shakes](https://www.trendhunter.com/trends/oat-shaker.md) - [Plant Protein Oatmeal Cups](https://www.trendhunter.com/trends/protein-oatmeal-cups.md) - [Nutritionally Complete Breakfast Shakes](https://www.trendhunter.com/trends/bol-power-shakes.md) - [Nutritionally Complete Blueberry Shakes](https://www.trendhunter.com/trends/bol-blueberry-power-shake.md) - [Tasty Zero-Sugar Protein Shakes](https://www.trendhunter.com/trends/zerosugar-protein-shakes.md) - [Plant-Based Meal Replacements](https://www.trendhunter.com/trends/sperri.md) - [Whole-Body Nutrition Shakes](https://www.trendhunter.com/trends/kachava.md)