# Sharp Survival Gear The Bear Grylls Collection by Gerber Gives You the Tools to Survive By Peter Vallas | Published 2011-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bear-grylls References: [gearjunkie](http://gearjunkie.com/bear-grylls-gear) & [bear.gerbergear](http://bear.gerbergear.com/) British adventurer and television host Bear Grylls has released his own collection of survival gear in collaboration with Gerber. The set includes fire starters, machetes, a series of knives and a multi-tool. The Bear Grylls set will be a must-have for those who are familiar with the outdoors and live on adventure. Even if you’re not scaling mountains and diving off cliffs in the Amazon, I’m sure they would make a great tool to bring camping as well. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 46% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Outdoor Survival Gear:** The Bear Grylls Collection by Gerber sets the trend for high-quality survival gear for outdoor enthusiasts. - **Adventure Tools:** Bear Grylls' collaboration with Gerber introduces innovative adventure tools for those seeking unique outdoor experiences. - **Multi-functional Gear:** The multi-tool included in the Bear Grylls collection showcases the trend towards versatile and compact survival gear. ### Who This Affects Most - **Outdoor Retail:** Outdoor retail companies can capitalize on the demand for Bear Grylls' survival gear by offering similar high-quality products. - **Adventure Tourism:** Adventure tourism companies can incorporate Bear Grylls' collaboration with Gerber to enhance the equipment and tools offered in their packages. - **Camping Equipment:** Camping equipment manufacturers can tap into the trend of multi-functional gear by developing innovative tools for outdoor enthusiasts. ## Related on Trend Hunter - [Wilderness Exploration Multitools](https://www.trendhunter.com/trends/gerber-gear-stake-out.md) - [Compact Camping Multi-Tools](https://www.trendhunter.com/trends/gerber-stake-out.md) - [Camping Prep Kits](https://www.trendhunter.com/trends/compleat-cutting-board-set.md) - [Adventurer-Approved Folding Bicycles](https://www.trendhunter.com/trends/brompton-x-bear-grylls-explore-bike.md) - [Modernized Campsite Axes](https://www.trendhunter.com/trends/gerber-bushcraft-axe.md) - [Prepackaged Survivalist Kits](https://www.trendhunter.com/trends/uncharted-supply-basecamp-30l-yeti-survival-system.md) - [Precision Compact Multitools](https://www.trendhunter.com/trends/gerber-armbar-scout.md) - [Tactical Survivalist Knife Designs](https://www.trendhunter.com/trends/gerber-strongarm.md) - [Functional Outdoor Camping Tools](https://www.trendhunter.com/trends/outdoor-equipment.md)