# Badass Survival Knives Bear Grylls Ultimate Multitool Takes Care of Business in Dire Situations By Matt Ho | Published 2011-07-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bear-grylls-ultimate-multitool References: [formengifts](http://www.formengifts.com/bear-grylls-ultimate-multitool/) & [rei](http://www.rei.com/product/816238/gerber-bear-grylls-ultimate-multitool) OK adventurers, you've had [pocket knives](https://www.trendhunter.com/trends/cuttix), but do they look as heavy duty and as bad ass as the [Bear Grylls](https://www.trendhunter.com/trends/brompton-x-bear-grylls-explore-bike) Ultimate Multitool? The Bear Grylls Ultimate Multitool has many different features that will make roughing it out in the woods a lot easier. This badass [pocket survival kit](https://www.trendhunter.com/trends/orioners-z3) has more than just knives. It has a can opener, wire cutter, screwdriver and more. The Ergonomic, textured rubber grip provides comfort and makes it extremely easy to handle when you're up against the odds in tough situations. Next time you go out on an expedition of some sort, the Bear Grylls Ultimate Multitool would be a great companion to have with you. It'll make the trip a lot more convenient. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 27% | Activity: 52% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Heavy Duty Pocket Survival Kits:** Opportunity for developing high-quality, multi-functional pocket survival kits with durable features for outdoor enthusiasts. - **Ergonomic and Comfortable Design:** Disruptive innovation opportunity to create tools with comfortable and textured grips for easy handling in challenging situations. - **Convenient and Versatile Expedition Companions:** Opportunity to manufacture expedition tools that offer a range of functionalities, such as can openers, wire cutters, and screwdrivers, for enhanced convenience. ### Sectors Adopting This - **Outdoor Equipment Manufacturing:** Industry opportunity to produce rugged and heavy-duty survival tools for adventurers and outdoor enthusiasts. - **Camping and Survival Gear Retail:** Opportunity for retail businesses to sell innovative and versatile survival tools targeting camping and outdoor enthusiasts. - **Adventure and Expedition Services:** Disruptive innovation opportunity to offer expedition services accompanied by specialized tools that provide convenience and safety to customers. ## Related on Trend Hunter - [Wilderness Exploration Multitools](https://www.trendhunter.com/trends/gerber-gear-stake-out.md) - [Compact Camping Multi-Tools](https://www.trendhunter.com/trends/gerber-stake-out.md) - [Camper Multitool Axes](https://www.trendhunter.com/trends/zombinator-survival-hatchet.md) - [Hyper-Tough Titanium Multitools](https://www.trendhunter.com/trends/smith-blade.md) - [Tactical Titanium-Coated Pocket Knives](https://www.trendhunter.com/trends/tekto-a2-badger.md) - [Innovative Camping Multi-tools](https://www.trendhunter.com/trends/camping-multitools.md) - [Durable Outdoor Camping Multitools](https://www.trendhunter.com/trends/outdoor-camping-multitool.md) - [Precision Compact Multitools](https://www.trendhunter.com/trends/gerber-armbar-scout.md) - [Budget-Friendly Outdoor Multitools](https://www.trendhunter.com/trends/outdoor-multitool.md)