# Terrific Teddy Coats Sebastien E. Fashions 'Bear Fur' Out of Cuddly Children's Bears By Jason Soy | Published 2011-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bear-fur References: [urhajos.tumblr](http://urhajos.tumblr.com/post/9140456230/design-by-sebastian-e) & [meetsebastian](http://meetsebastian.com/index.php?seccion=5&proy=84) Cruella de Vil should take a few pointers from this [Bear Fur](https://www.trendhunter.com/trends/after-dark-valentines-day-collection) teddy bear coat and use [stuffed animals](https://www.trendhunter.com/trends/fahlo) instead of real wildlife skin for fashion apparel. After all, the Sebastien E. creation is still as eye catching as any [fur coat](https://www.trendhunter.com/trends/rudsaks-aspen) I’ve ever seen. As Sebastien E. explains on his personal website, Bear Fur was created as an homage to 80s eco-friendly fur campaigns. More importantly, the clever stuffed bear apparel totally looks like something a brave soul can rock on fashion runways and on stylish New York streets. **Implications** - As a way to garner consumer attention, the fashion industry is now utilizing unexpected textiles, such as teddy bears, to fashion their wares. Corporations may similarly use unexpected textiles to fashion their staple products as a publicity stunt or a simple, inexpensive way to add interest to a mundane product. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 28% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Stuffed Animal Fashion:** Fashion industry is utilizing unexpected textiles, such as teddy bears, to fashion their wares. - **Eco-friendly Fur Alternatives:** Bear Fur coat is an homage to 80s eco-friendly fur campaigns. - **Unexpected Textile Use:** Using unexpected textiles has become a way to add interest and garner consumer attention. ### Who This Affects Most - **Fashion Industry:** Fashion industry is utilizing unexpected textiles, such as teddy bears, to fashion their wares. - **Textile Industry:** Textile industry can consider using unexpected materials to create eco-friendly and cost-effective fabrics. - **Toy Industry:** Toy industry could collaborate with fashion industry to recycle and upcycle their unsold products, minimizing waste. ## Related on Trend Hunter - [Teddy Bear-Centric Apparel](https://www.trendhunter.com/trends/boss-2.md) - [Blazer-Adorned Bear Figures](https://www.trendhunter.com/trends/blazeradorned-bear-figure.md) - [Hyper-Realistic Faux Fur Collections](https://www.trendhunter.com/trends/ducies-fw25-collection.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Bear-Themed Baby Lines](https://www.trendhunter.com/trends/paddington.md) - [Stylish Sherpa Dog Jackets](https://www.trendhunter.com/trends/sherpa-dog-jacket.md) - [70s-Themed Collectibles](https://www.trendhunter.com/trends/corduroy-bearbrick.md) - [Luxury Plush Toys](https://www.trendhunter.com/trends/red-velvet-sparkle-buildabear-collectible.md) - [Camel Hair-Made Sustainable Materials](https://www.trendhunter.com/trends/cameluxe.md)