# Decadent Doggie Desserts The Bear and the Rat Frozen Yogurt is a Savory Treat for Pups By Jaime Neely | Published 2011-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bear-and-the-rat References: [thedieline](http://www.thedieline.com/blog/2011/8/4/the-bear-and-the-rat.html) & [bouldericecream](http://bouldericecream.com/) Dog owners will be rushing to their local pet stores to purchase a tub of the new The Bear and the Rat Frozen Yogurt. This icy treat was designed specifically for dogs to enjoy. Made with real yogurt and [chunks of bacon](https://www.trendhunter.com/trends/bark-bistro), the Bear and the Rat Frozen Yogurt is a healthy treat for your pup! The product and its packaging were created by [Boulder Ice Cream](https://www.trendhunter.com/trends/boulder-canyon-wavy-grillos-classic-dill-pickle) in their 100 percent wind-powered factory. This cool doggie treat is available in three dog-approved flavors including Banana Peanut Barker, Bacon Peanut Barker and Choc O' Nut. The packaging for and contents of the Bear and the Rat Frozen Yogurt are truly revolutionary. **Implications** - Businesses that devote their efforts to offering a very particular clientele a wide range of specialty results will see favorable results. These consumers will be willing to invest their time and money into products that specifically complement their lifestyles. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 36% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Specialty Pet Treats:** Creating unique and specialized treats for pets can attract a dedicated consumer base. - **Healthy Dog Snacks:** Introducing nutritious and delicious snacks for dogs can tap into the growing health-conscious market for pets. - **Sustainable Packaging:** Developing innovative and eco-friendly packaging solutions can appeal to environmentally conscious consumers. ### Industries Being Reshaped - **Pet Food and Treats:** The pet food and treats industry can explore the potential of offering specialty and healthy snacks for pets. - **Frozen Desserts:** The frozen desserts industry can consider expanding its offerings to include frozen treats for pets, capitalizing on the demand for unique and healthy snacks. - **Packaging:** The packaging industry can explore sustainable packaging solutions to meet the demands of environmentally conscious consumers in various sectors. ## Related on Trend Hunter - [Frozen Yogurt Dog Treats](https://www.trendhunter.com/trends/hungry-hunter-frozen-yogurt.md) - [Dog-Friendly Cake Mixes](https://www.trendhunter.com/trends/cake-mixes-for-dogs.md) - [Dog-Focused Meal Toppers](https://www.trendhunter.com/trends/italcol.md) - [Frozen Flavored Yogurt Barks](https://www.trendhunter.com/trends/frozen-yogurt-bark-yogost.md) - [Yogurt Roll-Up Dog Treats](https://www.trendhunter.com/trends/yogurt-dog-treat.md) - [Nutritious Doggie Ice Creams](https://www.trendhunter.com/trends/pup-cups.md) - [Probiotic Pet Treats](https://www.trendhunter.com/trends/ice-cream-style-treat-for-dogs.md) - [Slushy Dog Treats](https://www.trendhunter.com/trends/dog-slushies.md) - [Frozen Yogurt Bark Snacks](https://www.trendhunter.com/trends/frozen-yogurt-bark.md)