# Branded Bean-Themed Events Heinz Celebrates 150 Years with 'Beanz Muzeum' and Personalized Cans By Grace Mahas | Published 2019-08-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beanz-muzeum References: [campaignlive](https://www.campaignlive.co.uk/article/heinz-celebrates-150-years-beanz-muzeum/1592363) & [heinz](https://www.heinz.co.uk/?e) American food processing company Heinz is celebrating its 150th anniversary in style with a '[Beanz Muzeum](https://www.trendhunter.com/trends/heinz-beanz-houmouz).' The company was founded in 1959 and boasts a production of over 3 million cans of beans daily. The event explores the history of baked beans and is a "celebration of everything we know and love about the humble baked bean." The pop-up will also explore what the potential future of Beanz is. The been-themed event boasts many interactive and immersive experiences and attendees can also receive unique and personalized cans. Fans can also share memorabilia and photos of themselves enjoying [Heinz Beanz](https://www.trendhunter.com/trends/heinz-and-richmond) on social media with the hashtag #HeinzBeanzMuzeum to win an exclusive VIP tour. The Beanz Muzeum is free to the public at [Covent Garden](https://www.trendhunter.com/trends/covent-garden-popup) and will be running from August 30th to September 1st. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 33% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Event Experiences:** Creating immersive and interactive experiences that allow attendees to engage with a brand on a personalized level. - **Celebrating Brand History:** Using milestone anniversaries to create unique events that celebrate the history and heritage of a brand. - **Social Media Engagement:** Leveraging social media platforms to encourage audience participation and generate buzz for brand events. ### Sectors Adopting This - **Food Processing:** Exploring opportunities to create innovative and engaging events that showcase the products and history of food processing companies. - **Event Management:** Offering personalized event experiences that help brands connect with their audience and create memorable moments. - **Marketing and Advertising:** Utilizing social media platforms to drive audience engagement and amplify brand events through user-generated content. ## Related on Trend Hunter - [Cheese-Mixed Canned Beans](https://www.trendhunter.com/trends/cheesy-beanz.md) - [Bean Brand Hummus Snacks](https://www.trendhunter.com/trends/heinz-beanz-houmouz.md) - [Elevated Condiment Pop-Ups](https://www.trendhunter.com/trends/heinz-57-line.md) - [Humorous Beans-Forward Campaigns](https://www.trendhunter.com/trends/ticket-exchange.md) - [Personalized Keepsake Cans](https://www.trendhunter.com/trends/your-fam-on-a-can.md) - [Giant Barrel Cabins](https://www.trendhunter.com/trends/bushs-beans-national-park-foundation.md) - [Branded Bean-Infused Puff Pastries](https://www.trendhunter.com/trends/ginsters-beanz-cheese-slice.md) - [Bean-Based Meal Pouches](https://www.trendhunter.com/trends/meal-pouches.md) - [Gourmet Canned Beans](https://www.trendhunter.com/trends/heyday-canning-co.md)