# Baked Beans Retail Windows The Beanz Meanz Heinz Selfridges Window is on Display in London By Rebecca Byers | Published 2017-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beanz-meanz-heinz-selfridges References: [retaildesignblog.net](http://retaildesignblog.net/2017/06/26/beanz-meanz-heinz-selfridges-window-by-jones-knowles-ritchie-jkr-london-uk/) The Beanz Meanz Heinz Selfridges window is a continuation of the brand's year-long campaign celebrating 50 years of the beloved food product's catchy slogan. The window at [Selfridges London](https://www.trendhunter.com/trends/selfridges-1) is designed around the theme of a 'House of Dreams,' and features a breakfast time kitchen setting entirely enveloped in the product's signature blue hue. Bordering on art installation, the Beanz Meanz Heinz Selfridges window was designed by Jones Knowles Ritchie ([JKR](https://www.trendhunter.com/trends/fanta)). The Beanz Meanz Heinz Selfridges Window in London follows other experiential activations like the pop-up cafes that appeared in Cork and Dublin, Ireland. For those unable to make a visit in person to any of the Beanz Meanz Heinz activations, be sure to peruse the #HeinzBeanz50 hashtag on [Instagram](https://www.trendhunter.com/trends/bushs-beans). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 65% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Retail:** With brands like Heinz creating interactive installations and pop-up cafes, there is a trend of experiential retail that offers consumers a unique and memorable shopping experience. - **Brand Anniversary Celebrations:** Heinz's year-long campaign celebrating 50 years of the Beanz Meanz Heinz slogan highlights a trend of brands using anniversaries as an opportunity to connect with consumers and generate buzz. - **Social Media Promotion:** The use of the #HeinzBeanz50 hashtag to promote the campaign on Instagram reflects a trend of brands leveraging social media to engage with consumers and expand their reach. ### Sectors Adopting This - **Food and Beverage:** The Heinz campaign showcases the potential for food and beverage brands to create memorable retail experiences that foster engagement and loyalty. - **Advertising and Marketing:** Advertising and marketing firms such as Jones Knowles Ritchie (JKR) have a disruptive innovation opportunity in designing innovative experiential campaigns that showcase brand values and engage with consumers. - **Social Media:** The campaign demonstrates the power of social media as a tool for brands to elevate campaigns and reach new audiences, presenting innovative opportunities for social media management and marketing firms. ## Related on Trend Hunter - [Cheese-Mixed Canned Beans](https://www.trendhunter.com/trends/cheesy-beanz.md) - [Branded Bean-Infused Puff Pastries](https://www.trendhunter.com/trends/ginsters-beanz-cheese-slice.md) - [Food Pairing Campaigns](https://www.trendhunter.com/trends/trigger-the-taste.md) - [Collaboration Condiment Breakfast Sandwiches](https://www.trendhunter.com/trends/heinz-brekkie.md) - [Bean Brand Hummus Snacks](https://www.trendhunter.com/trends/heinz-beanz-houmouz.md) - [Elevated Condiment Pop-Ups](https://www.trendhunter.com/trends/heinz-57-line.md) - [Ketchup Obsession Campaigns](https://www.trendhunter.com/trends/it-has-to-be-heinz.md) - [Fan-Inspired Mini-Films](https://www.trendhunter.com/trends/battle-for-heinz.md) - [Bean-Filled Chocolate Eggs](https://www.trendhunter.com/trends/uksnackattack.md)