# Protein-Packed Coffeehouse Drinks Beans & Brews Protein Coffee Comes in Four Flavor Options By Michael Hemsworth | Published 2025-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beans-brews-protein-coffee References: [qsrmagazine](https://www.qsrmagazine.com/news/beans-brews-releases-lineup-of-protein-coffee/) & [beansandbrews](https://www.beansandbrews.com)  [Protein-enhanced foods and drinks](https://www.trendhunter.com/trends/clear-protein-refreshers) are reaching new levels of popularity as consumers seek to elevate their intake of the macronutrient, which is seeing more brands get involved as seen with the new Beans & Brews Protein Coffee range. The drink range is available now at all of the brand's participating locations and is crafted with its signature High-Altitude Roasted coffee beans to give each beverage a high-quality coffee flavor. The drinks come in four flavors to choose from including Power Vanilla, Buff Mr. B's, Caramel Charger and Mighty Matcha, which are each crafted with [dairy-based protein milk](https://www.trendhunter.com/trends/wandering-bear-cold-brew-lattes) for a smooth consistency. Vice President of Culinary and Supply Chair Becca McIntyre spoke on the Beans & Brews Protein Coffee range saying, "We knew we wanted a product that could do it all—work hot or cold, taste amazing, and target those who are seeking a delicious coffee with health benefits. This new lineup is a great option for guests looking for something refreshing, satisfying and supportive of their wellness goals.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 58% | Activity: 60% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Protein-enriched Beverages:** The rise of protein-enriched beverages caters to consumers desiring nutritional functional drinks, disrupting traditional coffee and energy drinks by integrating health benefits. - **Functional Coffee:** Functional coffee blends are captivating health-conscious consumers by marrying quality flavors with dietary benefits, leading to a shift away from standard coffee offerings. - **Flavor Diversity in Nutritional Drinks:** Offering a variety of flavors, protein coffees like Beans & Brews are attracting diverse palates while maintaining their nutritional edge, impacting how brands approach health-focused transmissions. ### Who This Affects Most - **Specialty Coffee Industry:** Incorporating protein into coffee beverages is altering the specialty coffee industry by introducing nutritional dimensions to traditional offerings. - **Nutritional Beverage Industry:** The inclusion of protein in widely consumed beverages is pioneering the nutritional beverage industry towards diverse, convenient options for health-minded customers. - **Health and Wellness Market:** The fusion of coffee with protein aligns with health and wellness market trends, driving interest in products that combine indulgence with beneficial nutritional support. ## Related on Trend Hunter - [Protein-Rich Cold Brew Coffees](https://www.trendhunter.com/trends/prs-protein-coffee.md) - [Functional Coffee Beverages](https://www.trendhunter.com/trends/Functional-coffee-beverages.md) - [Protein-Rich Iced Coffee Mixes](https://www.trendhunter.com/trends/myprotein-protein-iced-coffee.md) - [Protein Instant Coffees](https://www.trendhunter.com/trends/protein-instant-coffee.md) - [Protein-Packed Cold Coffees](https://www.trendhunter.com/trends/protein-coffees.md) - [Customizable Protein Beverages](https://www.trendhunter.com/trends/cold-foam-drinks.md) - [Ready-to-Drink Protein Fiber Coffees](https://www.trendhunter.com/trends/starbucks-coffee-protein.md) - [Ready-to-Drink Protein Coffees](https://www.trendhunter.com/trends/starbucks-protein-drink-with-coffee.md) - [Protein-Packed Lattes](https://www.trendhunter.com/trends/vitality-menu.md)