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# Herbed Butterbean Dips
This Unique Bean Dip Combines a Base of Butterbean with Chives

By Laura McQuarrie | Published 2016-08-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bean-dip
References: [trndmonitor](https://trndmonitor.com/food-spotlight-rod-bens-butterbean-and-chive-dip/)

This unique bean dip from Rod and Ben's offers a simple, flavorful and healthful alternative to other products on the market. The natural dip is made with a base of butterbeans, sunflower oil, water, chives, garlic, as well as salt and pepper. By ingredients, the bean dip is dairy-free, gluten-free and vegetarian, which appeals to many consumers who favor healthy foods that are made simply. Rod and Ben's also emphasizes this by saying: "The secret to the success of our products is keeping things simple and straight forward."

Other dips from Rod and Ben's that are made with beans and pulses include Classic Hummus and the Spicy Red Bean Dip.

As consumers turn to snack foods to satisfy their cravings, they are seeking out healthy options with clean ingredients that are minimally processed.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 6% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Healthy Snack Foods:** Opportunity for creating more healthy snack options with clean ingredients and minimal processing.
- **Dairy-free and Gluten-free Products:** Opportunity to innovate new products that cater to the growing demand for dairy-free and gluten-free options in the market.
- **Bean and Pulse-based Dips:** Opportunity to develop a variety of flavorful dips using beans and pulses as the base, appealing to health-conscious consumers.

### Who This Affects Most

- **Food and Beverage:** Opportunity for food and beverage companies to develop and market healthier snack options and dairy-free/gluten-free products.
- **Natural and Organic Foods:** Opportunity for natural and organic food brands to expand their product lines with bean and pulse-based dips.
- **Snack Foods:** Opportunity for snack food companies to capitalize on the trend of consumers seeking out healthier and cleaner ingredient options.

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