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# Premium Plant-Based Patties
Woolworths' Spinach, Sweetcorn and Butter Bean Burger is Diet-Friendly

By Jana Pijak | Published 2020-03-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bean-burger
References: [woolworths.co.za](https://www.woolworths.co.za/prod/Food/Ready-Meals/Plant-Based-Eating/Spinach-Sweetcorn-Butter-Bean-Burger-4Pk/_/A-20201814)

[Woolworths'](https://www.trendhunter.com/trends/woolworths-fresh-bouquet) Spinach, Sweetcorn and Butter Bean Burger is a diet-friendly alternative to classic beef patties. The [vegan-friendly burger](https://www.trendhunter.com/trends/grilld-and-beyond-meat) is sold in multi packs and consists of spinach, sweetcorn, crushed wheat, beans, chickpeas, butternut and breadcrumb ingredients along with onion, garlic, fresh coriander and more that are added for flavor.

Specializing in artisan food products at an accessible price point, South African grocer Woolworth's also offers a plant-based Quinoa, Butternut and Kale burger option in addition to its Spinach, Sweetcorn and Butter Bean Burger patties.

As more consumers embrace a [plant-based diet](https://www.trendhunter.com/trends/frys-flexi-range) -- whether for health reasons, animal welfare or as a response to the ongoing climate crisis -- grocers and food brands are continuing to expand on their vegetarian and vegan-friendly offerings while also appealing to budget-conscious audiences.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 41% | Activity: 72% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Expansion of Plant-based Offerings:** Food brands and grocers are continuing to expand their vegetarian and vegan-friendly offerings to encourage plant-based diets
- **Affordable Artisan Food Products:** Woolworths specializes in artisan food products at an accessible price point
- **Diet-friendly Alternatives:** Businesses can capitalize on offering diet-friendly alternatives to classic meat-based dishes

### Sectors Adopting This

- **Food Retail:** Food retailers can expand their plant-based offerings to appeal to consumers embracing vegetarianism and veganism
- **Plant-based Food Manufacturing:** Manufacturers can focus on creating affordable, diet-friendly alternatives to meat-based dishes
- **Artisan Food Production:** Artisan food producers can identify opportunities to create accessible, plant-based options for their customers

## Related on Trend Hunter

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