# Modest Legume Merchandizing Bean Bags Branding Packages its Product Honestly By Amelia Roblin | Published 2011-08-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bean-bags-branding References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/08/bean-bags-student-work.html) & [freddytaylor](http://www.freddytaylor.co.uk/work.php?project=1-bean) Those with an eye for graphic design may find themselves quietly criticizing the often awkward and unattractive packages found on the shelves of the supermarket. With this concept for [Bean](https://www.trendhunter.com/trends/beams-x-ll-bean-bags) Bags branding, the creator was encouraged to totally reimagine his most unappealing grocery store find. Settling on a brand of assorted legumes, Freddy Taylor repackaged and renamed it to make the product more appetizing. He chose to use [translucent plastic pouches](https://www.trendhunter.com/trends/transparent-bean-bag) to contain the kidney beans, [baked beans](https://www.trendhunter.com/trends/gourmet-baked-beans) and green beans, each tinted black, orange and green respectively by the quality of its contents. A playful handwritten typeface lightly labels the packaging and the Geo Organics logo depicts a delightful little seedling. A charmingly minimal website design also adds to the new Bean Bags branding scheme. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 47% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Transparent Packaging:** Using translucent pouches for packaging to let customers see what they are buying, enhancing product appeal. - **Minimalist Design:** Simplifying packaging and website designs is an emerging trend that makes brands look more modern. - **Playful Typography:** Using handwritten typeface in packaging labels gives brands a playful image. ### Sectors Adopting This - **Food and Grocery Retail:** Manufacturers and retailers can leverage new packaging trends to attract more customers. - **Graphic Design and Advertising:** Brands need to constantly refresh their image which could lead to more design and advertising projects. - **E-commerce and Delivery:** Simplifying website designs in the e-commerce space would give platforms a more modern look and improve user experience. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Drain-Free Pouch-Packaged Beans](https://www.trendhunter.com/trends/merchant-gourmet-product.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Self-Referential Peanut Packaging](https://www.trendhunter.com/trends/planters-peanuts.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Semi-Transparent Potato Packaging](https://www.trendhunter.com/trends/tasteful-selections.md)