# Beloved Cartoon Graphic Streetwear BEAMS T Joins Yusuke Hanai to Spotlight Spongebob Squarepants By Amy Duong | Published 2022-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beams-t-1 References: [hypebeast](https://hypebeast.com/2022/6/beams-spongebob-hanai-yusuke-collab-release-info) Japanese artist Yusuke Hanai works in collaboration with [BEAMS T](https://www.trendhunter.com/trends/ikkyu) on a new collaboration of apparel items that shine a spotlight on Spongebob [Squarepants](https://www.trendhunter.com/trends/official-spongebob-squarepants-collection). The new cartoon capsule features work done by the artist, who notably draws heavy inspiration from American countercultures throughout his entire career. He blends this together with Japanese design aesthetics to deliver a playful range of visuals. He highlights the graphic tees in the capsule that features Spongebob along with his friends Squidward, Patrick, Sheldon, and Gary. The facial features of the characters are slightly different in order to truly reflect the artist's work. The rest of the range includes collaborative hats with New Era, working with Dickies on shorts, and more. Image Credit: BEAMS T ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 58% | Activity: 44% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Cartoon Collaborations:** Collaborations between artists and apparel brands featuring beloved cartoon characters. - **Cross-cultural Design:** Combining countercultures from different regions to create new design aesthetics. - **Playful Graphics:** Using playful and unique visuals on apparel items to create a distinctive product. ### Who This Affects Most - **Apparel and Fashion:** Incorporating beloved cartoon characters into fashion and streetwear. - **Art and Design:** Exploring cross-cultural design collaborations for apparel and merchandise. - **Entertainment and Media:** Developing unique products with playful graphics that appeal to fans of beloved cartoons. ## Related on Trend Hunter - [Expansive Cartoon Lifestyle Capsules](https://www.trendhunter.com/trends/official-spongebob-squarepants-collection.md) - [Cartoon-Inspired Apparel Capsules](https://www.trendhunter.com/trends/spongebob-squarepants-capsule.md) - [Cartoon Inspired Sneakers](https://www.trendhunter.com/trends/stan-smith-x-spongebob-squarepants.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [Surf-Inspired Skate Collections](https://www.trendhunter.com/trends/yusuke-hanai-2.md) - [Cartoon-Inspired Shoes](https://www.trendhunter.com/trends/freizeit.md) - [Vibrant Cartoon-Themed Footwear](https://www.trendhunter.com/trends/heydude-x-spongebob.md) - [Playful Beach-Inspired Tech Lines](https://www.trendhunter.com/trends/casetify-x-spongebob.md) - [Anime-Centric Graphic Shirts](https://www.trendhunter.com/trends/beams-4.md)