# Daring Dapper Fashion The Beams SS11 Collection is Full of Experiment and Subtle Designs By Meghan Young | Published 2011-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beams-ss11 References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/beams-spring_summer-2011-collection.aspx) & [beams.co.jp](http://www.beams.co.jp/en/index.html) The Japanese somehow know how to do almost everything right and that includes the [Beams](https://www.trendhunter.com/trends/beams-plus-spring) SS11 collection. Constantly taking men's fashion to the next level, it is full of both experimental and subtle styles and outfits. Modeled by a slew of successful Japanese men including [Nigo](https://www.trendhunter.com/trends/human-made-drop) of BAPE, Verbal of Ambush and Masamichi Katayama of Wonderwall, the Beams SS11 collection features classic chambray shirts to loud polka-dot jackets. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 49% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Japanese Men's Fashion:** There is an opportunity to disrupt the men's fashion industry by incorporating experimental and subtle styles similar to those found in the Beams SS11 collection. - **Mixing Patterns:** The trend of mixing patterns, such as classic chambray shirts with loud polka-dot jackets, has the potential to disrupt the traditional approach to men's fashion. - **Celebrity Model Collaborations:** Collaborating with successful individuals in different sectors or industries, such as Verbal of Ambush and Masamichi Katayama of Wonderwall, can disrupt traditional fashion marketing strategies. ### Sectors Adopting This - **Men's Fashion:** The Beams SS11 collection presents an opportunity for disruption to traditional men's fashion concepts and conventions. - **Marketing:** Incorporating non-traditional models and celebrity collaborations similar to those in the Beams SS11 collection could disrupt the traditional marketing strategies used in the fashion industry. - **Retail:** There is an opportunity for retailers to incorporate experimental and subtle styles similar to those found in the Beams SS11 collection and disrupt traditional men's fashion retail concepts. ## Related on Trend Hunter - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Heritage Workwear Capsule](https://www.trendhunter.com/trends/beams-plus-spring.md) - [Collaborative Relaxed Vintage Denim](https://www.trendhunter.com/trends/lee-and-beams-1.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Collaborative Technical Fashion Capsules](https://www.trendhunter.com/trends/garment-dyed-nylon.md) - [Collaborative Summer Streetwear](https://www.trendhunter.com/trends/beams-and-needles.md) - [Special Order Collaborative Streetwear](https://www.trendhunter.com/trends/2tone-jersey-collection.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Revived Nostalgic Collaborative Fashion](https://www.trendhunter.com/trends/beams-and-the-north-face.md)