# Library-Set Fashion Lookbooks The BEAMS Plus Fall/Winter 2020 Range Delivers Traditional Design By Amy Duong | Published 2020-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beams-plus-fall References: [hypebeast](https://hypebeast.com/2020/10/beams-plus-fall-winter-2020-the-hip-store-editorial) The [BEAMS Plus Fall/Winter 2020](https://www.trendhunter.com/trends/cp-company-x-beams) range recently launched in collaboration with British retail brand Hip to showcase the seasonal items. The timeless editorial is shot in the beautiful Leeds-based library, which is two centuries old to merge multiple generations together. The seasonal collection is the perfect embodiment of [traditional Japanese tailoring with American menswear](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers). This results in a timeless and sophisticated design language that is showcased in a classic backdrop. Some of the standout designs in the collection includes the [patchwork corduroy smock](https://www.trendhunter.com/trends/macmahon-knitting-mills-and-beams) available in two colorway options. The first of the two features a shaggy shirt with multiple patterning and the cardigan with fleece stripes. Both of these are done in a seasonally appropriate color palette with a boxy silhouette for a relaxed look. Image Credit: The Hip Store ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 46% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Library-set Fashion Lookbooks:** Combining fashion and traditional architecture for editorial photography presents an opportunity for various fashion brands to showcase their collections in unique and creative ways. - **Japanese Tailoring with American Menswear:** The fusion of different cultural tailoring techniques highlights the innovation potential for designers to create new fashion art pieces. - **Patchwork Clothing Design:** The use of multiple fabrics and patterns to create unique fashion pieces presents an opportunity for designers to offer personalized clothing items to consumers. ### Where This Applies - **Fashion:** Fashion brands can utilize traditional or unconventional architecture spaces to showcase their collections through editorial photography. - **Architecture and Design:** Architects and designers can collaborate with fashion brands to create unique fashion photography backdrops that complement the design of the garment. - **Textile and Fabric Manufacturing:** The creation of new fabrics and pattern techniques allows for textile and fabric manufacturers to offer exclusive products to designers who want to create unique clothing pieces. ## Related on Trend Hunter - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Heritage Workwear Capsule](https://www.trendhunter.com/trends/beams-plus-spring.md) - [Hand- Knitted Joint Apparel](https://www.trendhunter.com/trends/beams-x-macmahon-knitting-mills.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Collaborative Workwear Tailoring](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers.md) - [Revived Nostalgic Collaborative Fashion](https://www.trendhunter.com/trends/beams-and-the-north-face.md)