# 80's School Boy Fashion Beams Fall/Winter 2009 Collection Brings a Retro Vibe By Robyn Currie | Published 2009-09-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beams-fall-winter-2009 References: [swipelife](http://swipelife.com/2009/09/28/beams-autumnwinter-2009-collection/) & [beams.co.jp](http://www.beams.co.jp) Fashion is always better in the fall since there is more selection and a nice coat can make anything cool. Beams Fall/Winter 2009 collection brings back retro rad styles with their eyes firmly planted on the future. This season’s offerings feature heavily on [boyish influences](https://www.trendhunter.com/trends/engineered-garments-x-beams-boy) and looks. With the Beams Fall/Winter 2009 designs signaling a step towards a more fashion forward look, while maintaining the [retro 80's vibe](https://www.trendhunter.com/trends/paranoid-fw25) we have all come to love/hate. **Implications** - Male consumers in modern society are attracted to products that will help them put on display their fashionable side. Items that feature a more feminine touch appeal to men who want to explore different sides of themselves. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 33% | Activity: 27% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Retro Fashion Revival:** Opportunity for clothing brands to create collections that blend nostalgic 80's styles with modern fashion-forward designs. - **Gender-bending Fashion:** Potential for brands to offer gender-neutral or feminine-inspired clothing options to appeal to male consumers seeking to express different facets of their style. - **Fall Fashion Selection:** Opportunity for retailers to capitalize on the increased demand for stylish coats and a wider array of fashion choices during the fall season. ### Industries Being Reshaped - **Clothing Brands:** Companies can innovate by infusing retro 80's style with contemporary designs, appealing to consumers seeking a nostalgic yet fashion-forward aesthetic. - **Retail:** Retailers can take advantage of the higher demand for fashionable coats and the broader selection of clothing styles in the fall season to attract and satisfy customers. - **Fashion Accessories:** Opportunities exist for accessory brands to create complementary items that enhance the retro-inspired 80's fashion trend, such as statement belts, hats, and earrings. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Revived Nostalgic Collaborative Fashion](https://www.trendhunter.com/trends/beams-and-the-north-face.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Nostalgic Console-Joint Fashion](https://www.trendhunter.com/trends/beams-and-playstation.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Heritage Workwear Capsule](https://www.trendhunter.com/trends/beams-plus-spring.md)