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# Slogan-Engraved Silver Jewelry
BEAMS and Maple Joined Forces to Honor Age and Transformation

By Amy Duong | Published 2018-12-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/beams-and-maple
References: [hypebeast](https://hypebeast.com/2018/12/beams-maple-jewelry-collection-release) & [beams.co.jp](https://www.beams.co.jp/)

BEAMS and Maple worked in collaboration on a special jewelry capsule designed to celebrate the progression of age and the effects of transformation as a whole. The intricately designed jewelry is modeled by Canadian professional skater Spencer Hamilton -- he wears two different bangles around his wrist. The bangles are constructed from [sterling silver materials](https://www.trendhunter.com/trends/flaire-cos-winter-edit) and are engraved with text that reads "So many changes in life, those were different times" and "BEAMS * 1976."

In addition to the bangles, there are also two rings that boast the same construction element, complete with texts that read "Mountain Smoke" and "Born Traveler." The [collaborative BEAMS and Maple jewelry collection](https://www.trendhunter.com/trends/oak-and-luna-x-stephanie-gottlieb) is set to launch online at [BEAMS Japan](https://www.trendhunter.com/trends/cp-company-x-beams) beginning December 14th.

Image Credit: Mats Schram

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 58% | Activity: 64% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### Why This Trend Is Growing

- **Personalized Engraved Jewelry:** Disruptive innovation opportunities lie in creating personalized and meaningful engraving designs on jewelry.
- **Collaborative Jewelry Capsules:** Opportunities for disruptive innovation can be found in partnering with different brands to create unique and limited-edition jewelry collections.
- **Transformation and Nostalgia-inspired Designs:** There is a market opportunity for creating jewelry designs that celebrate personal growth, transformation, and nostalgic experiences.

### Industries Being Reshaped

- **Jewelry Retail:** Jewelry retailers can tap into the demand for more personalized and unique designs by offering engraving services on their products.
- **Fashion and Lifestyle Brands:** Fashion and lifestyle brands can explore collaborations with jewelry designers to create exclusive and attention-grabbing jewelry capsules.
- **Online Retail:** Online retailers can leverage the trend of transformation-themed jewelry to attract customers looking for unique and meaningful pieces.

## Related on Trend Hunter

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- [Outdoor Label-Created Jewelry](https://www.trendhunter.com/trends/maria-black-1.md)
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- [Collaborative Relaxed Vintage Denim](https://www.trendhunter.com/trends/lee-and-beams-1.md)
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