# Sleek Collaborative Digital Watches BEAMS and Casio Join Forces on Two Joint Timepieces By Amy Duong | Published 2022-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beams-and-casio References: [hypebeast](https://hypebeast.com/2022/7/beams-casio-g-shock-dw-5600-baby-g-bgd-501) & [beams.co.jp](https://www.beams.co.jp/item/beams/watch/11480208259/?color=19) BEAMS and [Casio](https://www.trendhunter.com/trends/jae-tips) join forces to continue to build upon their rich partnership and the latest project spotlights two different watches that are made together. The two Japanese imprints spotlight the bespoke [BABY-G BGD 501](https://www.trendhunter.com/trends/babyg-bgd10k) watch and the G-SHOCK DW-5600. The first one has the [BEAMS BOY](https://www.trendhunter.com/trends/classic-digital) treatment that has a color-blocking design language that boasts the hues of dark grey at the bezel and beige and navy on the band. It also has an ivory band keeper for a brighter contrast with details of the logo on the metal back of the watch and a lit-up BEAMS BOY heart logo at the dial. The second watch has a black tonal palette and hints of charcoal and light grey details. Image Credit: BEAMS ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 71% | Activity: 41% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Watches:** Brands are partnering to create unique and stylish watches, showcasing the potential for future collaborations in the watch industry. - **Color-blocking Design:** Color-blocking is a growing trend in fashion and accessories, and watch brands are taking notice and incorporating this design element into their products. - **Bespoke Products:** The rise of bespoke products in the luxury market has spurred watch brands to offer customizable options that appeal to consumers looking for unique items. ### Sectors Adopting This - **Fashion Retail:** Retailers who carry both fashion and accessories can capitalize on the growing trend of color-blocking by offering customized watch options to customers. - **Luxury Goods:** Luxury watch brands are incorporating bespoke options to appeal to consumers seeking unique and personalized products in the luxury market. - **Tech Gadgets:** Collaborative watches showcase the potential for further partnerships between technology and fashion brands to create sleek and functional wearable technology. ## Related on Trend Hunter - [Street-Informed Collaborative Timepieces](https://www.trendhunter.com/trends/classic-digital.md) - [Stealthy Collaboration Timepieces](https://www.trendhunter.com/trends/undefeated-x-gshock-dwe5600.md) - [Demure Deconstructed Timepiece Models](https://www.trendhunter.com/trends/gshock-x-beautiful-people.md) - [Nostalgic Collaborative Watch Designs](https://www.trendhunter.com/trends/jae-tips.md) - [Watch-Collaborative Footwear Ranges](https://www.trendhunter.com/trends/gshock-and-crocs.md) - [Graphic Digital Watches](https://www.trendhunter.com/trends/gshock-little-thunder.md) - [Doll-Inspired Bright Timepieces](https://www.trendhunter.com/trends/barbie-and-casio.md) - [Collaborative Digital Timepieces](https://www.trendhunter.com/trends/gshock-ref-5600.md) - [Retro Watch Collaborations](https://www.trendhunter.com/trends/bg169mh7.md)