# Relaxed Autumn Hipster Campaigns The BEAMS 2012 Fall/Winter Lookbook Has Relaxed Outerwear By Cody Turner | Published 2012-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beams-2012-fallwinter-lookbook References: [hypebeast](http://hypebeast.com/2012/09/beams-2012-fall-winter-lookbook/) & [shop.beams.co.jp](http://shop.beams.co.jp/) Japanese brand and retailer [BEAMS](https://www.trendhunter.com/trends/beams-x-macmahon-knitting-mills) just put out its BEAMS 2012 Fall/Winter look book that contains some smart-looking seasonal pieces. BEAMS' collection of autumn-wear consists of a mixed variety of [outdoor apparel](https://www.trendhunter.com/trends/gramicci-fw25) that boasts a relaxed feel. The puffy vests, all-over print button-ups, sneakers, jackets, graphic gloves and caps all comprise this British-inspired men's line. It seems that a significant amount of attention was put into the styling and set-up of this look book, as each photograph does a great job of bringing the attention to each unique article of clothing. Photos for the BEAMS 2012 Fall/Winter look book were shot by Osamu Yokonami and styled by Shun Katagai. The model pictured is named Oliver. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 79% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Relaxed Autumn-wear:** The relaxed feel of BEAMS' autumn collection presents opportunities for comfortable and casual fashion innovations. - **British-inspired Men's Line:** The British-influenced aesthetic of the BEAMS lookbook opens up possibilities for creative and sophisticated menswear designs. - **Attention to Styling and Set-up:** The emphasis on styling and set-up in the BEAMS lookbook suggests opportunities for innovative visual storytelling and brand presentation. ### Sectors Adopting This - **Fashion:** The BEAMS lookbook showcases opportunities for fashion brands to explore relaxed and British-inspired designs for the autumn season. - **Photography:** The photography style used in the BEAMS lookbook presents potential for photographers to experiment with capturing the relaxed atmosphere and attention to detail. - **Modeling:** The BEAMS lookbook featuring model Oliver highlights opportunities for male models to showcase their versatility and embody different aesthetics. ## Related on Trend Hunter - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Hand- Knitted Joint Apparel](https://www.trendhunter.com/trends/beams-x-macmahon-knitting-mills.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Premium Collaborative Technical Outerwear](https://www.trendhunter.com/trends/beams-and-arcteryx.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Heritage Workwear Capsule](https://www.trendhunter.com/trends/beams-plus-spring.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Collaborative Relaxed Vintage Denim](https://www.trendhunter.com/trends/lee-and-beams-1.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md)