# Exclusive Grayscale Sneakers BEAMS Reveals an Exclusive New Balance 574 Colorway Featuring Cowhide By Niko Pajkovic | Published 2022-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beams-1 References: [hypebeast](https://hypebeast.com/2022/3/new-balance-574-black-white-beams-exclusive-release-info) & [beams.co.jp](https://www.beams.co.jp/item/bming/shoes/92310360424/?color=19) BEAMS, a Japanese fashion retailer and label based in Tokyo, has unveiled an exclusive [New Balance](https://www.trendhunter.com/trends/1000-model) 574 colorway that expertly marries grayscale tones with cowhide overlays. While no doubt the focal point for the entire silhouette is the [gray hues](https://www.trendhunter.com/trends/black-and-grey-colorway), the Cowhide overlays serve to balance out the sneaker's overall aesthetic; they arrive in a dripped black color and wrap around the toe box and quarter panels. Meanwhile, the sneakers toe boxes and collars are dressed in a muted gray, while the shoe's tongue and leathers come in a stark white, providing additional contrast. Other notable features of the BEAMS 574 colorway include [black leather heel overlays](https://www.trendhunter.com/trends/made-in-uk-2), beige New Balance tongue branding, white midsections, and gum sole treading. Image Credit: BEAMS ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 46% | Activity: 20% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Grayscale Fashion:** Opportunity to introduce grayscale fashion accessories as a stylish and subtle addition to an outfit. - **Cowhide Overlays:** Creating accessories with cowhide overlays as a way to add a unique and trendy design element to a product. - **Muted Color Contrast:** Exploring the use of muted colors as a way to create contrast and add depth to a product or garment design. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can take advantage of grayscale and cowhide overlays trends to produce products that are on-trend and popular with consumers. - **Footwear Industry:** Footwear companies can incorporate cowhide overlays and muted color contrasts into their shoe designs to create unique and eye-catching products. - **Leather Goods Market:** The leather goods industry can use cowhide overlays and grayscale trends in their product designs to create modern and stylish accessories that appeal to consumers. ## Related on Trend Hunter - [Reimagined Stealthy Monochromatic Shoes](https://www.trendhunter.com/trends/1000-model.md) - [Earthy Tonal Sneakers](https://www.trendhunter.com/trends/574-mushroom.md) - [Minimal Monochromatic Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway.md) - [Monochromatic Suede Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-made-in-usa.md) - [Minimal Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/509-sneaker.md) - [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md) - [Muted Neutral Earthy Sneakers](https://www.trendhunter.com/trends/grey-days-colorway.md) - [Monochromatic Lifestyle Sneakers](https://www.trendhunter.com/trends/back-in-black.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md)