# Nourishing Kid-Focused Supplements Shawn Johnson East and Beam Partner to Debut Beam Kids By Kalin Ned | Published 2025-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beam-kids References: [shopbeam](https://shopbeam.com/products/beam-kids-greens-superpowder) & [shorefire](https://shorefire.com/releases/entry/shawn-johnson-east-and-beam-launch-beam-kids-a-pediatrician-formulated-all-in-one-childrens-superpowder) Shawn Johnson East, a four-time Olympic medalist and mother of three, has partnered with prominent performance wellness brand Beam to introduce [Beam Kids](https://www.trendhunter.com/trends/beam-x-sunnyd). This innovative superpower, which was formulated with input from pediatricians, is tailored for children aged two and older. Shawn Johnson East enthusiastically shares her motivation for collaborating with [Beams](https://www.trendhunter.com/trends/starbucks-stand-by-beams-x-coleman): "As a gold medalist and mom, nutrition has always been a top priority for me. When it came to my kids, I found myself in the same struggle so many parents face — trying to get them to eat healthier. Every supplement I found was missing something: kids' greens without probiotics, probiotics without vitamins, or vitamins without a kid-friendly flavor. That’s why I co-created Beam Kids. The product is positioned to address common gaps in children’s nutrition by integrating multiple health benefits into one product. Beam Kids combines over 40 essential ingredients, including [greens, probiotics, and vitamins](https://www.trendhunter.com/trends/daily-fuel), to support children’s growth and bone development, gut health, immune function, and focus. The superpower boasts a chocolate milk flavor, making it more appealing to the younger demographic. Image Credit: Shawn Johnson East ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 84% | Activity: 87% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **All-in-one Child Nutrition Solutions:** Integrating multiple health benefits into a single consumable product offers a comprehensive approach to filling nutritional gaps in children's diets. - **Collaborative Product Development:** Involving experts such as pediatricians in product formulation can enhance product credibility and effectiveness in addressing specific health concerns. - **Flavor-driven Health Products for Kids:** Creating health supplements with kid-friendly flavors like chocolate milk can significantly increase product acceptance and compliance among children. ### Industries Being Reshaped - **Children's Health Supplements:** The potential for innovation lies in combining essential nutrients with appealing tastes to support holistic child wellness. - **Parenting and Family Wellness:** Developing products that address the challenges parents face in providing balanced nutrition for their children opens new market opportunities. - **Performance and Wellness Brands:** Cross-industry collaborations can leverage the expertise of athletes and health specialists to develop innovative health solutions targeting younger demographics. ## Related on Trend Hunter - [Nostalgic Wellness Supplements](https://www.trendhunter.com/trends/beam-x-sunnyd.md) - [Collaboration Nutritional Supplements](https://www.trendhunter.com/trends/beam-x-dole-super-greens.md) - [Energizing Protein Pastas](https://www.trendhunter.com/trends/barilla-protein-plus-pasta.md) - [Kid-Friendly Superfood Supplements](https://www.trendhunter.com/trends/kids-daily-greens-superfoods.md) - [Kid-Focused Nutritious Plant-Based Shakes](https://www.trendhunter.com/trends/plantbased-shake.md) - [Child-Targeted Nutritional Drinks](https://www.trendhunter.com/trends/bloom-kids.md) - [Kid-Friendly Protein Shakes](https://www.trendhunter.com/trends/warrior-kid.md) - [Developmental Nutritional Shakes](https://www.trendhunter.com/trends/kidzprotein.md) - [Kids' Plant-Based Nutritional Supplements](https://www.trendhunter.com/trends/smile-organic-co.md)