# Ad-Transmitting Beacons The NFL's Beacon Network Sends Fans Personalized Ads By Rahul Kalvapalle | Published 2014-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beacon-network References: [appleinsider](http://appleinsider.com/articles/14/02/01/nfl-brings-ios-compatible-beacon-tech-to-new-york-for-super-bowl) & [nfl](http://www.nfl.com/superbowl/48) The NFL set up a sophisticated micro-location beacon network in Times Square and the MetLife Stadium in New Yorj City during the Super Bowl. The technology was set up as part of an experiment that saw personalized ads sent to football fans during the Super Bowl. The NFL's general manager of mobile Manish Jha said the power of beacin technology is its ability to "connect the real world, the brick-and-mortar world, with the virtual world with a level of granularity that hasn't existed before." The NFL's beacon rollout uses inexpensive [Qualcomm](https://www.trendhunter.com/trends/xreal-beam-pro) Gimbal beacons. The NFL is one of several major sports leagues including the [NBA](https://www.trendhunter.com/trends/sports-engagement) and [MLB](https://www.trendhunter.com/trends/mlb-virtual-ballpark) that are all keen to leverage beacon technology in their stadiums to allow for increasingly personalized ad targeting as well as an enriched fan experience. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Beacon Technology:** The use of beacons in stadiums allows for personalized ad targeting and an enhanced fan experience. - **Micro-location Marketing:** The NFL's beacon network demonstrates the potential for sending personalized ads based on users' precise location within a stadium. - **Sport Stadium Advertising:** Major sports leagues like the NFL, NBA, and MLB are embracing beacon technology to deliver targeted and engaging ads to fans. ### Who This Affects Most - **Advertising:** Beacon technology offers new opportunities for targeted and location-based advertising campaigns. - **Sports Entertainment:** Using beacons in stadiums enhances the fan experience by delivering personalized content and promotions. - **Technology:** The NFL's adoption of beacon technology demonstrates the growing importance of micro-location marketing in the tech industry. ## Related on Trend Hunter - [Game-Changing Sports Fan Experiences](https://www.trendhunter.com/trends/telstra-touch-and-track.md) - [Tech Sports Advertising Networks](https://www.trendhunter.com/trends/apple-and-mls.md) - [Snapchat Super Bowl Filters](https://www.trendhunter.com/trends/nfl-x-snapchat-creator-program.md) - [AR-Enabled NFT Football Hunts](https://www.trendhunter.com/trends/state-farm1.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Hand Sanitizing Stadium Campaigns](https://www.trendhunter.com/trends/shimmy.md) - [Camera Systems](https://www.trendhunter.com/trends/sony-hawkeye.md) - [Tech Fashion Sport Campaigns](https://www.trendhunter.com/trends/athletic-intelligence-is-here.md)