# Beacon-Guided City Walks Amsterdam's Beacon Mile Directs Tourists to Points of Interest By Rebecca Byers | Published 2015-10-16 | World Source: Trend Hunter, https://www.trendhunter.com/trends/beacon-mile References: [ibeaconlivinglab](http://ibeaconlivinglab.com/beacon-mile/) & [itunes.apple](https://itunes.apple.com/ca/app/amsterdam-beacon-mile-explorer/id1030668251?mt=8) Amsterdam's [Beacon Mile](https://www.trendhunter.com/trends/home-sanitation-device) is the world's first [beacon-guided city walk](https://www.trendhunter.com/trends/walkable) designed to inform tourists during their exploration of the city. Designed to serve as an open and public test environment for beacons and LoRa-enabled sensor beacons, the initiative is a joint project of Glimworm and KPN, who are aiming to kick-start the capital city's Internet of Things economy. Stretching from Amsterdam Central Station to Marineterrein, the Beacon Mile is accessible with the [Amsterdam Beacon Mile Explorer App](https://www.trendhunter.com/trends/audio-guide-it), available for download in the iTunes store. Part of a larger Smart Cities project, Amsterdam's Beacon Mile provide tourists with detailed information on points of interest. Points of interest currently highlighted on the Beacon Mile city walk include the NEMO Science Museum, the Maritime Museum and the New Public Library. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Beacon-enabled Tourist Attractions:** Amsterdam's Beacon Mile provides an opportunity for cities globally to implement beacon technology to enhance their landmarks and offer augmented tourism experiences. - **Smart Cities and Internet of Things (iot):** The Beacon Mile project in Amsterdam highlights the potential for IoT as a disruptive innovation opportunity for the Smart Cities project globally. - **Location-based Services for Tourism:** The Beacon Mile city walk in Amsterdam highlights the potential of location-based services for tourism to provide real-time information on tourist attractions and offer visitors a personalized experience. ### Who This Affects Most - **Tourism Industry:** The tourism industry has the potential to adopt beacon technology to enhance visitor experience and stand out in a competitive landscape. - **Technology Industry:** The beacon technology used in Amsterdam's Beacon Mile city walk opens up the opportunity for technology companies to help implement the Smart Cities project worldwide. - **Mobile App Industry:** The Amsterdam Beacon Mile Explorer App demonstrates that mobile apps can act as a complementary platform to enhance location-based services and provide tourists with an interactive experience. ## Related on Trend Hunter - [IoT-Connected Traffic Beacons](https://www.trendhunter.com/trends/traffic-beacon-concept.md) - [Transportation Network Wayfinding Technologies](https://www.trendhunter.com/trends/bee-network.md) - [Accessibile Zoo Experiences](https://www.trendhunter.com/trends/tallinn-zoo.md) - [AI Travel Itineraries](https://www.trendhunter.com/trends/walksmart.md) - [Homing Compasses](https://www.trendhunter.com/trends/het-kompas.md) - [IoT-Enabled Driving Safety Beacons](https://www.trendhunter.com/trends/sigfox.md) - [Real-Time App-Based City Guides](https://www.trendhunter.com/trends/the-welcome-app.md) - [City Navigation Tools](https://www.trendhunter.com/trends/open-path.md) - [AI-Powered Adventure Apps](https://www.trendhunter.com/trends/globe-chaser.md)