# Beacon Food Marketing American Craft Sausages Successfully Grew in Popularity with Message Tech By Amelia Roblin | Published 2015-02-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beacon-food References: [adweek](http://www.adweek.com/news/technology/hillshire-brands-sees-20-jump-purchase-intent-beacons-159042) & [hillshirebrands](http://www.hillshirebrands.com/) Rather than having an deliberately situated supermarket employee pressuring you in the meat section, beacon food technology proves to be a lucrative strategy and less irritating means to driving sales. IPG Mediabrands' BPN and [Hillshire Brands](https://www.trendhunter.com/trends/red-barn) partnered on a campaign to increase the consumption of American Craft [sausages](https://www.trendhunter.com/trends/spartannash-brat-shop) by tactically sending messages to shoppers when they're in the vicinity of these goods. Push notifications appeared on the screens of grocery store customers' smartphones, directing their attention to [coupons](https://www.trendhunter.com/trends/digital-coupons-program) and making them notice the products. Anyone with an inMarket app already installed on his mobile would be automatically sought through location-based beacon technology. The companies found that there was a 20% in sales and a 30% increase in brand awareness by the end of this relatively inexpensive project. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 36% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Beacon Food Technology:** Using beacon technology in food marketing can increase sales and brand awareness through mobile push notifications. - **Location-based Marketing:** Targeting customers through location-based technology can improve the effectiveness of marketing campaigns and promotions. - **Message-based Advertising:** Sending personalized messages to customers in the vicinity of specific goods can effectively direct their attention and increase sales. ### Industries Being Reshaped - **Food Retail Industry:** The food retail industry can benefit from using beacon technology to increase sales and promote products. - **Marketing Industry:** The marketing industry can incorporate location-based and message-based advertising in their campaigns to improve engagement with target audiences. - **Mobile App Industry:** Mobile app developers can integrate beacon technology into their apps to provide personalized promotions and coupons to users in proximity of specific goods. ## Related on Trend Hunter - [Navigational Protein Bars](https://www.trendhunter.com/trends/perfect-bar-impostor.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [QR-Enabled Shelf Tags](https://www.trendhunter.com/trends/smart-shelf-tags.md) - [Back-Row Beer Campaigns](https://www.trendhunter.com/trends/back-rack-hack.md) - [Hyper-Targeted Shoppable Posters](https://www.trendhunter.com/trends/glossier-and-shop.md) - [Geo-Fencing Advertising Features](https://www.trendhunter.com/trends/geofencing-feature.md) - [Saucy High-Definition Screen Campaigns](https://www.trendhunter.com/trends/highdefinition-screen.md) - [Digital CPG Catalogues](https://www.trendhunter.com/trends/havens-kitchen.md) - [Location-Based QSR Technology](https://www.trendhunter.com/trends/chipotle-3.md)