# Bare-Faced Beach Editorials Jessica Wertheim Photographed This Beachy Editorial for C-Heads By Vasiliki Marapas | Published 2014-07-15 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/beachy-editorial References: [c-heads](http://www.c-heads.com/2014/07/15/jennifer-by-jessica-wertheim-for-c-heads/) & [jckphoto](http://www.jckphoto.com/) Jessica Wertheim collaborated with stylist Anna Rohrig to create this beachy editorial for C-Heads. Brown-eyed model Jennifer appealed to Wertheim because of her "Americal Apparel cross Calvin Klein type of feel." Indeed, the fresh-faced 20-year-old wouldn't look out of place modeling for either of those brands. Jennifer, who is new to Hawaii, was photographed on the beautiful, secluded area of North Shore bay wearing a [cut-out swimsuit](https://www.trendhunter.com/trends/dandy-del-mar), [casual denim](https://www.trendhunter.com/trends/modeloffduty-essentials) and a [black maxi dress](https://www.trendhunter.com/trends/resort-wear-collection). Unlike most beach editorials, which feature models wearing full faces of makeup, Jennifer's hair and makeup styling was kept to the absolute minimum. I must say, it was refreshing to see her face almost bare, turned up gratefully towards the sun. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 92% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Beach Editorials:** Opportunity for brands to showcase natural beauty and simplicity in beach-themed fashion campaigns. - **Authentic and Relatable Models:** Brands can capitalize on using models with a fresh-faced, everyday look to resonate with consumers. - **Secluded Location Shoots:** Opportunity for brands to explore lesser-known or hidden beach locations for unique and captivating photoshoots. ### Where This Applies - **Fashion:** Fashion brands can employ minimalist styling and utilize relatable models for their beach-themed collections. - **Photography:** Photographers can experiment with secluded beach locations for editorial shoots to create visually striking images. - **Beauty and Cosmetics:** Beauty brands can promote the idea of natural beauty and minimal makeup in beach-inspired campaigns. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Private Culinary Installations](https://www.trendhunter.com/trends/private-culinary-installation.md)