# Multipurpose Beachwear SmurfMonk Robes are Also Towels and Blankets (UPDATE) By Tisah Tucknott | Published 2009-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beachwear-smurfmonk References: [notcot](http://www.notcot.com/archives/2009/07/surfmonk_beach.php) & [surfmonk](http://www.surfmonk.com/) Carrying loads of things to the beach can be a hassle, but the Smurfmonk allows you to cut down on bulky objects by amalgamating the essentials into one [beach blanket](https://www.trendhunter.com/trends/rumpl-x-snow-peak-nanoloft-takibi-blanket). SmurfMonk’s [multipurpose blanket](https://www.trendhunter.com/trends/ultix-outdoors-superpack) can be carried on the shoulder, as well as being used as a towel and [worn as a robe](https://www.trendhunter.com/trends/david-gandy-duvet-robe). In the hood of the robe, there is a tagline embedded saying, “We are all islands, oceans connect us.” What great beachwear for surfers! ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 18% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Multipurpose Beachwear:** Create beachwear that combines functionality, such as towels and blankets, into one item. - **Wearable Advertisement:** Utilize embedded taglines or logos on clothing items to serve as walking billboards. - **Eco-friendly Beach Accessories:** Design beachwear using sustainable materials to reduce environmental impact. ### Where This Applies - **Fashion:** Fashion brands can explore creating versatile beachwear that meets the needs of consumers. - **Advertising:** Companies can explore incorporating promotional messages into clothing items for effective mobile advertising. - **Sustainable Products:** Manufacturers can develop eco-friendly beach accessories to meet the growing demand for sustainable products. ## Related on Trend Hunter - [Multifunctional Beach Backpacks](https://www.trendhunter.com/trends/bumruk.md) - [Quick-Dry Odor-Free Robes](https://www.trendhunter.com/trends/k25-smart-bathrobe-20.md) - [Sustainable Soft Beach Blankets](https://www.trendhunter.com/trends/nomadix-festival-blanket.md) - [Children's Wearable Blankets](https://www.trendhunter.com/trends/super-blanky.md) - [Beach Backpack Recliners](https://www.trendhunter.com/trends/beach-backpack-recliner.md) - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md) - [Multipurpose Camping Shelters](https://www.trendhunter.com/trends/multipurpose-camping-shelters.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md)