# Dangling Bikini Jewelry Beachtails are Jewelry Pieces Designed to Dangle from Bathing Suit Bottoms By Ell Smith | Published 2017-08-15 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/beachtails References: [inquisitr](http://www.inquisitr.com/4427312/crotch-charms-are-now-a-thing-bodivas-beachtail-jewelry-goes-viral-with-20000-facebook-shares/) & [ubuy.ma](https://www.ubuy.ma/fr/brand/BoDivas) The minimalist design of [bikini bottoms and speedo suits](https://www.trendhunter.com/trends/new-swim-collection) makes it hard for one to express their individuality, which is why Japanese retailers BoDivas have introduced 'Beachtails' -- dangling jewelry that hangs from one's [bathing suit bottom](https://www.trendhunter.com/trends/womens-swimwear-brand). Hanging between the legs, these charms are an oddity that are sure to grab the attention of fellow sun bathers. Each design features a funky charm with a jewel at the end, making for an allegedly uncomfortable but fashionable beach experience. The company behind these designs focus primarily on the creation of [sensual jewelry pieces](https://www.trendhunter.com/trends/sculptural-jewelry-piece) intended to be worn in private, but have since expanded their brand to incorporate cheeky pieces such as the Beachtail, which can be worn in public, too. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Bikini Jewelry:** Opportunity for companies to create innovative and fashionable jewelry specifically designed for beachwear. - **Individuality Expression:** The demand for unique and personalized accessories that allow individuals to express their individuality while at the beach. - **Expand Jewelry Market:** Potential for jewelry retailers to expand their offerings and target a new market segment specifically focused on beach jewelry. ### Where This Applies - **Fashion Retail:** Fashion retailers can tap into the growing trend of bikini jewelry to offer innovative and stylish accessories for beachgoers. - **Jewelry Design:** Jewelry designers can explore the creation of novel designs and styles for beach-inspired jewelry pieces. - **Beachwear Industry:** The beachwear industry can collaborate with jewelry companies to incorporate innovative and fashionable accessories into their collections. ## Related on Trend Hunter - [Beachy Shell Jewelry Collections](https://www.trendhunter.com/trends/tuckernuck.md) - [Crochet Bikini Lines](https://www.trendhunter.com/trends/coverups-and-swimwear.md) - [Outrageous Toe-Like Sandal Charms](https://www.trendhunter.com/trends/toe-jibbitz.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Elegant Women's Jewelry Lines](https://www.trendhunter.com/trends/womens-jewelry1.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Accessorized Styling Sticks](https://www.trendhunter.com/trends/style-treat-sweet-to-sleek-treat.md)