# Face-Saving Apparel The Beachmasters Blurshirt Will Keep Your Identity Safe By Jamie Danielle Munro | Published 2011-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beachmasters-blurshirt References: [adverblog](http://www.adverblog.com/2011/05/23/the-student-corner-save-your-reputation-on-facebook-wear-the-blurring-t-shirt/) & [amsterdamadblog](http://www.amsterdamadblog.com/2011/04/11/boondoggle-and-klm-surprise-at-spinawards/) At times, a night out can get a bit out of hand and nothing is worse than seeing the remnants on [Facebook](https://www.trendhunter.com/trends/ray-ban-and-facebook) the next day. With the Beachmasters Blurshirt, these [embarrassing moments](https://www.trendhunter.com/trends/camouflage-for-ios) are easily avoided. Designed by Nik Sluijs and Nanette Visser of de Willem de Kooning Acadamy, the shirt has a shotcode underneath the collar so that anything above becomes a series of [blurred pixels](https://www.trendhunter.com/trends/blur-it). Instead of seeing one's face as an unpleasant reminder of certain mishaps, viewers are instead greeted with a blur that keeps embarrassment at bay. Wearing this shirt on “one of those nights" out could mean the difference between being remembered as a party animal or being remembered for the person who lost his job because of social media. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 73% | Activity: 91% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Digital Identity Protection:** The trend of digital identity protection through clothing is emerging, and could disrupt the traditional clothing market by offering a new value proposition for consumers concerned about their online image. - **Augmented Reality Fashion:** As augmented reality continues to gain traction, there is a disruptive opportunity to integrate fashion and AR through apparel similar to the Beachmasters Blurshirt. - **Privacy-focused Wearables:** The demand for wearable technology that prioritizes protecting personal information and privacy may increase, creating opportunities for new players in this industry. ### Where This Applies - **Fashion:** The fashion industry can explore the opportunity to integrate more technological solutions like the Beachmasters Blurshirt to bring innovation in their products. - **Technology:** As privacy concerns grow, there is an opportunity for the technology industry to provide more solutions that prioritize user privacy, like the Beachmasters Blurshirt. - **Social Media:** Social media platforms can explore integrating solutions like the Blurshirt to address privacy concerns and enhance user experience by reducing embarrassment and oversharing. ## Related on Trend Hunter - [Group Face Blurring Tools](https://www.trendhunter.com/trends/blur-faces.md) - [Machine Learning Face Blurring](https://www.trendhunter.com/trends/blur-faces1.md) - [Sensitive Data Protectors](https://www.trendhunter.com/trends/blur-it-50.md) - [College-Targeted Drink Essentials](https://www.trendhunter.com/trends/discreet-drink-covers.md) - [Sauce-Proof Shirts](https://www.trendhunter.com/trends/sauce-proof-shirts.md) - [Optical Illusion Invisibility Boards](https://www.trendhunter.com/trends/invisibility-shield.md) - [Lens-Cleaning Apparel Collections](https://www.trendhunter.com/trends/microfiber-collection.md) - [Hungover Diner Discounts](https://www.trendhunter.com/trends/burger-king-brazil.md) - [AI-Enhanced Phone Cases](https://www.trendhunter.com/trends/the-flipper-by-heineken.md)