# Winter Beach Editorials Model Veza Throws on Layers and Hits the Beach for Wienerin Magazine By Rachel | Published 2009-12-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/beach References: [fashiongonerogue](http://fashiongonerogue.com/2009/12/wienerin-december-2009-veza-by-nicole-neumann/) & [wienerin.at](http://www.wienerin.at/cms/index.html) For the December 2009 issue of german magazine Wienerin, model Veza becomes a beach babe us Canadian ladies can commiserate with. Wearing many, [many layers of scarves and sweaters](https://www.trendhunter.com/trends/shein-layering-lines), the photoshoot by Nicole Neumann is an interesting combination of winter clothes in summer beach locations. The Wienerin magazine shoot definitely makes Veza an untraditional beach babe, but a pretty one none-the-less. I don’t think I’ll be headed to the beach in this weather, but these [beautiful knits](https://www.trendhunter.com/trends/christina-fair-isle-cardigan) are making me want to bundle up. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 30% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Winter Beach Fashion:** The combination of winter clothes and beach locations offers opportunities for clothing manufacturers to create new lines of fashionable clothing designed to keep people warm on the beach. - **Unconventional Modeling:** The Wienerin magazine shoot creates opportunities for modeling industry to change how and where models are photographed. - **Season-crossover Photography:** Taking photos of models in unconventional weather or season provides opportunities for photographers to create striking imagery for magazines and advertisements. ### Where This Applies - **Fashion:** Clothing manufacturers and designers have the opportunity to create new lines of clothing that merge winter clothing with beachwear using unconventional combinations. - **Photography:** The photography industry could use unconventional season-crossover photography to create visual interest and stimulate new interest in fashion, travel, and more. - **Advertising:** Companies and marketers could use unconventional season-crossover photography to advertise their products by placing them in unexpected seasons. ## Related on Trend Hunter - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md)