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# Beach Yoga Mats
Twisted Guru's Non-Slip Yoga Mat is Ideal for Striking Poses on the Sand

By Laura McQuarrie | Published 2015-09-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beach-yoga-mat
References: [yogajournal](http://www.yogajournal.com/lifestyle/the-best-yoga-mat-for-beach-yoga-practice/) & [twistedguru](http://twistedguru.com/Twistedguru.com/Look_Book_2015.html)

Although a [yoga mat with a good grip](https://www.trendhunter.com/trends/yoga-capsule-collection) is ideal for the studio, this type of equipment doesn't function as the best [beach yoga mat](https://www.trendhunter.com/trends/tropical-yoga-deck). In order to address this and make it possible to have yogis take their practice anywhere, Twisted Guru developed a mat that is ideal for using by the seaside.

The large 5-by-7 beach yga mat is made from traditional Indian textiles and has a surface that's naturally non-slip. Taking further inspiration from Indian culture, the mats feature vegetable-dyed colors and patterns that mimic vintage saris and embroidery to honor sacred gods.

As well as providing a practical base for working out in the sun, the mats are also ideal for laying down and catching a few rays.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 71% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Yoga Mats:** Develop eco-friendly yoga mats with natural materials sourced from Asian countries
- **Smart Yoga Mats:** Develop smart yoga mats that can connect to mobile applications to track yoga progress
- **Travel Yoga Mats:** Develop portable and lightweight yoga mats that can be carried during travels

### Industries Being Reshaped

- **Fitness Equipment:** Manufacture and sell beach/yoga mats and accessories for outdoor yoga activities
- **Eco-friendly Textile Industry:** Produce and supply eco-friendly textiles made from natural materials for the production of yoga mats
- **Smart Technology Industry:** Introduce innovative smart technology into yoga mats to make them more interactive and customizable

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