# Beachside Whiskey Cocktails Beach Whiskey Canned Cocktails are Spirit-Based & Fruit-Forward By Laura McQuarrie | Published 2023-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beach-whiskey-canned-cocktails References: [prnewswire](https://www.prnewswire.com/news-releases/beach-whiskey-introduces-new-spirit-based-canned-cocktails-301754250.html) & [beachwhiskey](http://beachwhiskey.com/canned-cocktails)  With bright, fresh and fruit-forward flavors like Watermelon Peach, Mango Lemonade, Pineapple Coconut and Strawberry Lemonade, it's evident that summer served as the inspiration for the all-new Beach Whiskey Canned Cocktails. These new [ready-to-drink cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans) from the American-made [clear whiskey](https://www.trendhunter.com/trends/jim-beam-sunshine-blend) brand owned by [Darco Spirits](https://www.trendhunter.com/trends/beach-whiskey-canned-cocktail) capture the spirit of summer in a can and a premium format that's ready to be enjoyed at the beach or other outdoor occasions. Thanks to the use of clear Beach Whiskey, which use a unique filtration process to create a distinctly smooth, round mouthfeel, the result is a bold, fruity and full-flavored cocktail that's ready to be enjoyed at the poolside, in the backyard or beyond. The slim and stylish take-anywhere cans specifically speak to consumers who are passionate about adventure. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 39% | Activity: 55% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ready-to-drink Cocktails:** The rise of canned cocktails opens up opportunities for streamlined production, consumer convenience, and innovative flavors. - **Fruit-forward Spirits:** Consumers' taste for fruity, summer-inspired flavors is driving demand for unconventional pairing of fruits and spirits, potentially disrupting traditional liquor industry. - **Portable Packaging:** Growing interest in outdoor and on-the-go consumption creates potential for innovative packaging such as slim, stylish cans to capture the attention of adventurous consumers. ### Who This Affects Most - **Alcoholic Beverage:** Ready-to-drink cocktails and fruit-infused spirits are disrupting the traditional liquor industry while targeting millennial consumers and outdoor enthusiasts alike. - **Packaged Goods:** With a growing number of consumers seeking convenient, portable, and on-the-go options, packaged goods industries can expand opportunities for innovative and unique product packaging. - **Outdoor Recreation:** The growing trend of outdoor recreation creates potential opportunities for the innovative packaging of portable alcoholic beverages that are convenience, on-the-go, and adventure-optimized. ## Related on Trend Hunter - [Refreshing Whiskey Canned Cocktails](https://www.trendhunter.com/trends/beach-whiskey-canned-cocktail.md) - [Saltwater-Infused Canned Cocktails](https://www.trendhunter.com/trends/saltwater-woody.md) - [Whipped Fruit Cocktails](https://www.trendhunter.com/trends/margarita-whips.md) - [Ready-to-Drink Rum Cocktails](https://www.trendhunter.com/trends/malibu-cocktails-in-a-can.md) - [Low Sugar Whiskeys](https://www.trendhunter.com/trends/beach-whiskey-bonfire-cinnamon.md) - [Flavorful Homegrown Cocktail Vendors](https://www.trendhunter.com/trends/country-luau.md) - [Nostalgic Canned Cocktails](https://www.trendhunter.com/trends/shake-up-cocktails.md) - [Canned Rye Whiskey Cocktails](https://www.trendhunter.com/trends/whistlepig.md) - [All-Natural Whiskey Seltzers](https://www.trendhunter.com/trends/whiskey-seltzer.md)