# Towel-Incorporating Bikinis Aria Mcmanus' Towelkini is a Comfort-Inducing Beach Innovation By Kalin Ned | Published 2019-05-22 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/beach-innovation References: [designtaxi](https://designtaxi.com/news/404755/Towelkini-Is-The-Ultimate-Outlandish-Swimsuit-Made-For-A-Practical-Purpose/) & [specialspecial](https://specialspecial.com/products/special-special-edition-by-aria-mcmanus-no-23-towelkini-hot-pink?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) The Towelkini is a beach innovation like no other. The silhouette is designed by Aria McManus and sold through Special Special's website. What makes the piece so special is its convenience-focused [hybrid functionality](https://www.trendhunter.com/trends/hybrid-short). Derivative from its name, the Towelkini searched to provide wearers with a common ground between towels and [bikinis](https://www.trendhunter.com/trends/billie-x-ian-charms). As a result, individuals can easily wear the beach innovation for a walk along the coastline and lay down on a piece of cloth, whenever they deemed necessary. One can see the practicality in this as it omits the need to bring a towel which is especially appealing because that eliminates a significant amount of bulk. Aria McManu's beach innovation is made available in Atheltic Gold and Hot Pink. The piece is made out of 100% cotton. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Functionality:** The Towelkini's combination of towels and bikinis creates new opportunities for multi-purpose beachwear. - **Convenience-focused Design:** The Towelkini's emphasis on practicality and eliminating bulk presents disruptive innovation opportunities in the beachwear industry. - **Alternative Swimwear:** The Towelkini's unique design and integration of towels opens up possibilities for unconventional swimwear styles. ### Where This Applies - **Fashion:** The emergence of the Towelkini presents an innovative opportunity for the fashion industry to explore new designs and functionality in swimwear. - **Travel and Tourism:** The Towelkini's convenience-focused design can disrupt the travel and tourism industry by offering a practical solution for beach-goers. - **Textile:** The Towelkini's use of 100% cotton opens up opportunities for the textile industry to explore sustainable and comfortable materials in swimwear. ## Related on Trend Hunter - [Towel-Resembling Luxe Skirts](https://www.trendhunter.com/trends/towel-skirt.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md) - [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md) - [Crochet Bikini Lines](https://www.trendhunter.com/trends/coverups-and-swimwear.md) - [Comfort-Forward Swimsuit Capsules](https://www.trendhunter.com/trends/onewith-x-claire-buckley.md) - [Leakproof Swimwear Collections](https://www.trendhunter.com/trends/swimwear-collections.md)