# At-Home Beach Kits easyJet Holidays Curated a Beach in a Box to Uplift Sun-Starved People By Laura McQuarrie | Published 2023-02-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beach-in-a-box References: [famouscampaigns](https://www.famouscampaigns.com/2023/02/easyjet-holidays-creates-the-beach-in-a-box-to-sun-starved-brits/?utm_source=rss&utm_medium=rss&utm_campaign=easyjet-holidays-creates-the-beach-in-a-box-to-sun-starved-brits)  To help people in the UK survive the long, cold and dark days of winter, [easyJet Holidays](https://www.trendhunter.com/trends/easyjet-holidays-luxury-collection) put together a Beach in a Box kit to cure the winter blues. The [at-home beach](https://www.trendhunter.com/trends/pot-noodle-blocks) kit includes items like a sunny backdrop, a UVB lamp and 20kg of sand. To immerse all of the senses in the experience of a warm-weather getaway, the kit also includes plug-in sound simulator to create the sound of waves, an [aroma diffuser to scent homes](https://www.trendhunter.com/trends/royal-pine-deluxe-candle) with the aroma of olive groves and a pina colada cocktail kit. Curated to bring the experience of the Mediterranean home, the beach-themed kit responds to consumer research that says 70% of Brits are daydreaming about holidays at work and booking trips on company time. At £19.99, the box is redeemable from the price of a package holiday with easyJet Holidays. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 92% | Activity: 94% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **At-home Experience Kits:** Brands can create kits that transport consumers to a desired experience, similar to an at-home beach kit, to provide novelty and relief from the mundane lifestyle. - **Virtual Reality Enhancements:** Companies can integrate technology like virtual reality headsets to expand the experiential impact of at-home experience kits. - **Multisensory Immersion:** Brands can improve immersion by incorporating other sensory experiences, like virtual reality, custom lighting, spatial audio and smell diffusers, to simulate a truly immersive experience. ### Who This Affects Most - **Travel and Tourism:** Integrating at-home experience kits can provide travelers with a unique pre-travel experience and increase brand loyalty for specific travel companies. - **Retail:** Retailers can create at-home experience kits that bring the in-store shopping experience to the consumer's home to differentiate themselves and drive brand growth. - **Wellness and Mental Health:** Mental health and wellness companies can expand their offerings to include immersive digital relaxation experiences and supplemental kits to optimize mental and emotional health. ## Related on Trend Hunter - [Cost-Conscious Resort Getaways](https://www.trendhunter.com/trends/escape-the-uk.md) - [Beachside Home Fragrances](https://www.trendhunter.com/trends/home-fragrance-collection.md) - [Sunscreen-Themed Beach Competitions](https://www.trendhunter.com/trends/hawaiian-tropic-hibiscus-cove.md) - [Tropical Seltzer Staycations](https://www.trendhunter.com/trends/stayman-islands.md) - [Curated Luxury Travel Packages](https://www.trendhunter.com/trends/easyjet-holidays-luxury-collection.md) - [Beach-Inspired Desk Trios](https://www.trendhunter.com/trends/deskterior.md) - [Work-from-Anywhere Inflatable Kits](https://www.trendhunter.com/trends/work-from-anywairs.md) - [Customized Summer Essentials](https://www.trendhunter.com/trends/fabfitfun-x-vacation-inc.md) - [Travel Beauty Kits](https://www.trendhunter.com/trends/travel-beauty-kit.md)